[courtesy of alt.obituaries]

February 18, 2009
Ben Blank, Innovator of Graphics for TV News, Dies at 87
By STEVEN HELLER

Ben Blank, who as graphics director for CBS and later ABC television news
introduced the concept of using logolike images behind anchors as signatures
for major news coverage, died on Feb. 3 at his home in Teaneck, N.J. He was
87.

The cause was complications of a stroke suffered three years ago, said his
daughter Karen Blank.

Mr. Blank invented novel ways of presenting on-air visual information,
illustration and symbols, and in so doing helped transform the appearance
and content of network evening news.

"He was, indeed, a pioneer of television graphics at a time when his
artistry and genius were all we had to demonstrate a complicated story," the
former CBS anchor Walter Cronkite said in an e-mail message reported on
NorthJersey.com.

For most of the 1950s, television news broadcasts, in black and white, were
visually austere. Anchors sat at small desks with a simple clock or map
hanging on the wall behind them; often the name of a sponsor was displayed
in front. Mr. Blank, a cartoonist for four years in the Air Force who was
hired by CBS as a graphic designer in 1953, believed that to pique and
retain the viewer's interest, it was necessary to provide a visual mnemonic
that would serve as a logo for the story. This was especially useful when a
photograph or film was difficult to obtain on deadline. The image, known in
TV news-speak as the "over-the-shoulder" graphic, could be repeated as
needed to show narrative continuity from day to day. Mr. Blank also called
it the "think-quick visual."

His big break at CBS came in 1956, when he was asked to illustrate the
collision of two ships, the Andrea Doria and the Stockholm, off the coast of
Nantucket, Mass. Another early image, for a story on segregation, was the
silhouette of a house, half black and half white. To illustrate the buildup
in the Vietnam War before American involvement, he drew a map and then had
it set afire on camera to show the intensity of the fighting, an image he
chose because "most people are very weak on geography," he said in a 1963
article in The New York Times.

When the launch of the first Sputnik satellite took Americans by surprise,
in 1957, Mr. Blank created what is believed to be the first electronic
animation by repeating camera shots of a rotating golf ball, which
represented Sputnik, on the end of some coat-hanger wire; the wire was
attached to a small rotating globe. For added effect he glued glittering
stars to the black background.

For two decades, before the existence of the Quantel Paintbox, a high-tech
computer tool for rendering graphics, Mr. Blank did all his work by hand,
using materials like cardboard and glue. When the Mercury astronaut L.
Gordon Cooper set down in the Pacific, far from any cameras, Mr. Blank used
a small-scale model of the space capsule from the office of ABC's science
editor, Jules Bergman, and floated it in a janitor's water bucket. To
animate this makeshift display, he had a stagehand jiggle the pail as the
camera moved in close, illustrating the astronaut's risky situation.

Mr. Blank was born in San Francisco and as a child moved with his family to
Union City, N.J. He worked in his father's grocery, where he taught himself
to draw. Before and after serving in the Army Air Forces during World War
II, he studied at the Cooper Union in New York. In 1962 he left CBS for ABC,
where he remained as graphics director until retiring in 1992. There he
developed graphic formats still used today. His last major logo was for
coverage of Operation Desert Storm.

In 1986 he was the co-author, with Mario R. Garcia, of "Professional Video
Graphic Design," which became the standard text for anyone interested in
broadcast graphics.

In addition to his daughter Karen, of West Hartford, Conn., he is survived
by his wife of 60 years, Miriam, known as Miki; a son, Edward, of Teaneck;
another daughter, Jody Cook of River Vale, N.J.; and four grandchildren.

Mr. Blank once recalled that the NASA mission to the Moon was a wellspring
of news-graphics creativity. What he called animations were elaborate fake
spaceships and real actors on tethers simulating astronauts in zero gravity.
Because of this and other studio mockups, he was once asked by the broadcast
journalist John Hockenberry in a 1996 I.D. magazine article about the
tabloid claims that the space program was just a hoax filmed on a movie lot.

Mr. Blank answered: "You know, we could have done it all with graphics. All
they had to do was ask."

Copyright 2009 The New York Times Company


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