"In the middle of April, PBV [a] also will begin
distributing Pepsi Throwback and Mountain Dew Throwback,
which features those brands formulated with sugar."

http://www.bevindustry.com/Articles/Cover_Story/BNP_GUID_9-5-2006_A_10000000000000514065

[a] PBV = Pepsi Bottling Ventures

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