As much as I'd like to think viewers can tell newscasts apart (the one that 
leads with, well, news, instead of the fender-bender du jour, hijinks of 
celebrities no one had heard of until they showed up on TMZ.com or the weather 
for no reason other than they just got new weather software) ... apparently not!

Rich

--- On Sun, 1/10/10, Steve Rhodes <[email protected]> wrote:

From: Steve Rhodes <[email protected]>
Subject: Re: tv deathwatch, as of February 12: "The Jay Leno Show"
To: [email protected]
Date: Sunday, January 10, 2010, 3:03 PM


  It isn't the audience being indiscriminate.  
  It is that local news is usually equally bad, so you might as well not 
change the channel til Letterman comes on (or Nightline if you're watching ABC 
though
more people might actually switch to it on a big news day).
On Sun, Jan 10, 2010 at 2:51 PM, Kevin G. Barkes <[email protected]> wrote:



My question is, how indiscriminate is the audience in markets where the

performance of the local news is primarily determined by its lead-in?

 -- 
Steve Rhodes

http://flickr.com/photos/ari/ photos



http://twitter.com/tigerbeat




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