This should do two things:
1) Make people aware that 100% IE support will cost them money. (But don't compromise on one bit of functionality, just some polish.)
2) By creating a difference between IE and compliant browsers, people will begin to realize that there is a difference.
Will this mean the end of IE dominance? I doubt it. It may however lead to the end of IE's super-dominance, which should be good enough.
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