On Wed, 29 Dec 2004 13:08:30 +0800, Wong Chin Shin <[EMAIL PROTECTED]> wrote: > 1) Designers, how would YOU approach selling this concept? Or would you? > 2) Managers, what would catch YOUR attention in a pitch geared towards this?
I'm not really either... but I can tell you that the company I work for lists "standards compliance" and "accessibility" in a small paragraph about halfway through our quotes - unless the quote is for a large organisation specifically concerned with accessibility (this happens occasionally) OR has asked for a standards-based redesign (this has happened once). We sell sites based on fulfilling the business needs of the organisation - that the web site will be fast-loading, satisfy relevant accessibility laws and work cross-browser is a given. Having said that, I know that there *are* companies out there who do market themselves from a web standards perspective. The biggest-seller in my experience is search engine optimisation. Many people have woken up to the fact that they need to be found in Google, and as Sir Zeldman says, "Google is the blind billionare" - who loves clean, semantic markup. Admittedly having good markup is not all you need to do for effective search engine optimisation, but it's certainly a good start, and also an awesome selling point. -- Kay Smoljak http://kay.smoljak.com/ ****************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help ******************************************************
