Well good question actually. I was initially just thinking of naming conventions (Title: About Us, file: about_us.html, etc) but that could well be extended. Common interface elements gets pretty in depth and likely well off on a tangent though.

On the list we all spend a lot of time on what to the client are relatively hidden standards (those being the underlying markup or code) but in conversation with clients actually deal with a lot of other "standards". Often they themselves will brief with a site structure they see as "standard" (sometimes dependant on the market, etc).

I'm really not looking for any specific answers more just generally curious as I know I'm definitely following a fairly common approach even in working across different market segments.

To kick off with an example would anyone say to a client "We should probably call this "Contact Us" as everyone expects and homes in on that wording when they need make contact"

Nick


Site structure... as in URL design? Or internal file structures? Or common interface elements?

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