Not sure what site you were viewing, but for responsible discussions
amongst professionals in regards to SEO/Semantics, etc. check out some
of the more reputable sites:

http://www.webmasterworld.com/home.htm
http://www.ihelpyouservices.com/forums/
http://www.cre8asiteforums.com/index.php?c=5
http://www.highrankings.com/forum/index.php

Thanks,
Chris

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of David R
Sent: Thursday, February 24, 2005 12:58 PM
To: [email protected]
Subject: [WSG] SEO, Semantics, and Web Standards

'Lo again

I recently paid a visit to a certain SEO forum and had a look at the 
forums there.

Whilst reading the threads, I couldn't help but be shocked and appalled 
at the FUD being spread there.

To quote one (altered slightly, so you guys can't reverse-google for it
;) )

"...yeah, it also helps to copy your meta keywords into a h1 tag at the 
top of your page and hide it wiv jscript"

Naturally, that same person also seemed to have Mozilla and Firefox 
confused.

The site had a few articles on how "ethical seo" 'doesn't work', and 
activly promotes bad practices, non-semantics, and praises HTML4.01 
Transitional because "it lets you do anything you want!"

There are claims that sites manually submitted to Google reduces your 
pagerank by a few points because it didn't find your site by being 
linked to it.

It also has some kind of "comparison" between "ethical SEO" (a website 
that complied with spec (but not semantics, it still used the <font> 
element and tables for layout, but it did validate), verses a "normal 
SEO" site (IE-DOM eat your heart out) and claimed that the latter site 
would get higher rankings in Google

So can I hear it from the experts (ie: you guys) what the truth behind 
SEO really is. Are semantics worth anything?

....Is it worth sinking so low as to use 302s on Googlebot and display: 
none; on "keyword paragraphs", what about "mini-linkfarms" (a <table 
style="display: none;"> (not a <ul>) full of hyperlinks to other pages 
on other sites full of similar content) just to get a slightly higher 
pagerank?

IMHO, ranking is more dependant on your brand strength, rather than 
dirty and underhand tricks. Besides, I thought Google was a "semantic 
web" bot.

Perhaps we should petition Google to produce a "Semantic Cralwer" that 
looks for a special HTTP Response Header or page <meta> telling the 
spider that the page is semantic and doesn't use any tricks.


Comments?

--
-David R
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