unfortunately (from the developer's perspective), it's all about spin and word-usage - which many techies tend not to be very good at.
 
Between developers, web standards and accessibility can be called exactly that. However, with clients (or non-technical personnel), their eyes glaze over at the first syllable of anything that sounds even vaguely code-related.
 
Standards compliance and accessibility are definitely selling points - as long as you don't call them that! Many of the advantages of standards compliance have already been covered in this discussion (quicker loading pages (usually), future-compatability, etc etc), so I won't repeat them.
 
Christopher Townson


From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Anthony Timberlake
Sent: 12 April 2005 16:36
To: [email protected]
Subject: Re: [WSG] Web standards as a selling point?

I find that customers do not care about the standards, they just care that the end user can use it.  It's like where the bun came from to the hot dog buyer.

On Apr 12, 2005 11:22 AM, Michael Wilson <[EMAIL PROTECTED]> wrote:
Jonathan Bloy wrote:

> I like this approach and it is pretty much the one I take.  I should
> mention that Web Design is more of a hobby for me.  So, I've only had a
> few clients of my own.  But I wonder about the need to go into detail
> with clients about web standards.

Hi,

I think you have to be able to read your clients to make this decision.
Some clients need or want to be heavily involved in a project, while
others just want the site up and running and they don't really care how
you go about doing that.

> I think web standards are important to mention and if the client asks
> more about them you can certainly go into detail.  But does your plumber
> or electrician go into long explanations about the standards they use
> when they're working for you?  When I hire a professional I'm paying
> them to use their knowledge and expertise to choose the best "standards"
> that are right for the job, not to ask me what techniques I think they
> should use.

Plumbers and electricians, are required by law to perform services to
certain standards and to work within certain safety guidelines and
regulations. Not doing so could jeopardize their business and lead to
potential damage claims. Because my expertise in these areas is limited
to turning on a light and taking a shower, I have to rely on the
*credibility* of the professional I hire. Rather than research the
techniques used to install a breaker box or fix a leaky pipe, I am
forced to research the professionals reputation and rates and then make
a decision based on that information--the task of which standard to use
has already been established by persons far more qualified than myself.
Unfortunately, the Web is a little less restrictive when it comes to
"technique" and technique can vary greatly.

--
Best regards,
Michael Wilson

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--
Anthony Timberlake
Co-Owner of StaticHost Internet Services - http://www.statichost.co.uk
Head Director at Spike Radio - http://www.spikeradio.org
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