I believe that is what <object> is for. If IE didn't screw it up so royaly with it's activeX it would be a considerably better option than the <img>. With an object tag, this

<object src='place' type='thisisnotsupported'>

  <object src='place' type='thismightbesupported'>

<p>This is some alternate text for browsers that do not support 'thisisnotsupported' or 'thismightbesupported'. If a browser supports 'thisisnotsupported' it will display that, otherwise it will fall back to 'thismightbesupported', and if it doesn't support that, it will fall back to this text. You can also put <em>cool</em> markup in here.</p>

<p>A question to the guru's out there. If I put a script tage in here, will a browser that supports one of the above objects still execute the script?</p>

  </object>

</object>

-Alan

Paul Dwyer wrote:

Sorry for the cross posting.

Is it possible to serve up the textual contents of an alt tag, "outside" of the tag? In other words, can I make the stuff inside the alt tag "as important" as the document contents?

I'm not exactly sure what I am asking here... I don't have the vocabulary.

I want Googlebots to *really* see my alt tags and give them as much weight as the regular content of my website.

::pd::

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