Now that's a good argument, Richard! And just when I had been persuaded to
use <img>. hmmmmm.

On the second website I ever made using web standards I do have one logo for
browsers and a cut-down version for print. But when I was making the site, I
didn't know about putting images in the background using css (I was still
trying to figure out the box model, floats, etc).

So my work-around (kids, don't try this at home!) was to put both logos in
the html in separate divs but display only one by using display:none on the
unwanted div. See for example:
http://www.harbourmarine.com/products/quick-release-hooks.html
http://www.harbourmarine.com/css/print.css
http://www.harbourmarine.com/css/products.css

Not particularly elegant but it works.

Hope Stewart

On 10/10/05 12:01 PM, "Richard Czeiger" <[EMAIL PROTECTED]> wrote:

> However, there is an argument that has the logo in the CSS particularly for
> branding purposes. Hear me out...
> 
> You put the logo in the CSS. Nice and big and branded etc...
> Then you make a special logo for, oh I don't know, mobile devices. Small,
> crisp, pixel perfect.
> Now your users can see both and mobile users don't get frustrated waiting eons
> for your massive logo to show up on their mobile browser (not that it fits
> inside the window anyway).
> 
> Doing it this way IS good branding.
> It's also about controlling HOW you want your logo to appear in certain
> context. Anyone that's written a Corporate Style Guide will know what I'm
> talking about...
> 
> You've also got to ask the question, that if people have CSS switched off,
> it's probably because they don't want to see any non-relevant information
> (visual or textual) possibly becuase of bandwidth restrictions etc...
> 
> If you've semantically coded your header with something like:
> 
> <div id="masthead">
>   <h1>Company Name</h1>
> </div>
> 
> Then they'll still see the name of your company - which still lets them know
> who they're dealing with and that that company cares about how they prefer to
> view the web. That's also good braning (maybe more on the brand personality
> side of things rather than the brand visual side).

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