Peter Williams wrote:

It isn't a badge of honour/merit/exceptional anything.

If your site is crap it gets no stars, or 1 star, or two stars...

If it meets all the criteria fully it get 10 stars or 5 stars,
whatever is the highest in the system.

Same as appliance and car efficiency ratings.
All sites must have the rating and that rating depends on clearly
set criteria.

But the question remains: who awards these stars? Self-accreditation would obviously be futile. And who monitors that stars are rightly awarded, and not used by sites that don't meet the criteria? Hey, if there's full-time jobs being created here, I'm in...

--
Patrick H. Lauke
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re·dux (adj.): brought back; returned. used postpositively
[latin : re-, re- + dux, leader; see duke.]
www.splintered.co.uk | www.photographia.co.uk
http://redux.deviantart.com
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