Re: [WSG] Call for a new (scalable) business case for web standards.

[Jay Gilmore]

Ben Bishop wrote: On 2/3/06, Jay Gilmore <[EMAIL PROTECTED]> wrote: I want to go beyond the argument of separation of information and presentation markup.  What sort of resistance are you facing here? I.e. why are you arguing in the first place? The definition of argument I am using is support of a position and not disagreement. That portion is an easy sell. I am really talking about form and usage of semantics, logical content markup I don't understand what kind of clients you have that are pushing for non-semantic and illogical markup. This is not the case at all. Are you looking for ammunition to try to convince a business they really need a new website because their current one isn't standards based? Are you looking for an explanation of why you are different to all the other web developers out there? No. and No Ultimately, do you really need to "sell" web standards to the client? I'm all for educating businesses. I'm all for educating developers. If you really want to get out there and make a difference, organise Web Standards Group meetings in your home city. Give presentations to user groups. Give talks to interest groups. Show everyone your passion. -Ben Ben you have missed my point entirely. My reason for this post is not for selling my business. My reason for posting was that in many threads on this NG from the time I started people have been talking about bringing web standards to a wider acceptance level in the developer community. My post at the top of this thread was to solicit comments and suggestions that could be the basis for communicating the compelling business case for small business to actually want web standards. My thought is to begin to develop such an awareness of this business case for web standards for small business that web standards becomes the standard based on demand and not a push from the developer community. I believe that there is only so much the web standards community can do to convert the rest of the development community until a critical mass of business make a requirement of it. They will never do this unless there is a real case for it. My reason for a small business case is the percentage of small business that comprise the economy is so great that to convince or make the case the though leaders in that community will have greater impact than us just adding one or two developers to the WSG. And as for starting a WSG in my community? I live in a rural community so this is my WSG. I am moving past "selling:" web standards to my client my goal is that web standards based development become a sweeping standard in the industry and the only way to achieve that is if business concludes it is a bad business decision to do anything other and demand it of all developers whom they engage. All the best, Jay