So, just to get this straight, the statistic claiming that 30% of web
users don't know what the Back button does comes from

> "Characterizng Browsing Strategies in the World-Wide Web" (1995).

Nineteen-ninety-FIVE? 

Are we seriously going to keep quoting that study, conducted presumably
in 1994 and using something like Netscape 1.0, in 2007?
 
> As to how people acquire a belief when the evidence of their own eyes
> contradict it, go and ask them, John. I suggest you leave 
> your skepticism at the door. Without being rude, you might learn 
> something about your own users.

I seem to have offended you and I apologise for that (I would argue that
skepticism is necessary for learning too!). Of course people believe
illogical things. But the proposition that people would believe
something about the way a computer works and keep trying to make it work
that way despite repeated failures still puzzles me greatly.

Perhaps I should have asked my question differently.

Where did eight people get the idea that the ESC key was the Back
button? Did you ask them? Had they used browsers before? Did they all
come from the same professional field or workplace? Were they in a
position to copy each other or talk to each other? And, when they hit
the ESC key and it didn't send them back, what happened? They hit it
harder, or repeatedly? Did you talk to them about this method of
navigation?

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