On Sun, September 9, 2007 2:56 pm, Vlad Alexander wrote:

>
> On your home page:
> http://www.rhh.myzen.co.uk/gam/index.php
>
> You've made your company logo, an information image, into a decorative
> image:
>
> <img src="opening/graphics/gaminternet.gif" alt=""/>
>

Actually logos are essentially visual branding - if you can't see it there
is no absolutely no point in it.  Hence, to a blind person it's merely
decorative and putting anything other than null alt-text is pointless
(except in the very rare cases where the name of the company does not
appear in text at the beginning of page content or in the title meta tag).

An exception is where the logo image is used as an image-link to the
Homepage.  Then the alt text gets tricky - do you put "link to homepsge"
explicitly or do you put "<companyname> logo" (because this linking of the
logo to the Homepage is common practice).

I'd go for the former rather than the latter.




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