Christie Mason wrote:
If Target doesn't "get" how their methods are costing them sales, negatively
impacting their brand, and increasing their web support costs; then should
they be legislated into more profitable methods?
Gday Christie,
It's not about the cost nor the profitability. It's about how we behave
in our community, the social interaction. It's about legislating a "fair
go for all" (sorry for the Aussie colloquialism), regardless of race,
gender, height, eye colour, political views, religion or ability.
We need to protect our community, our inclusiveness for all.
Historically, the world has had times where these ideals have been
disregarded, and I cannot think of any examples where it has ended well.
Accessibility is how to behave properly in a mannerly fashion towards
all. Let's face it, inaccessibility is basically very bad manners. Most
manners are socially re-enforced, however, when manners degrade beyond a
certain point, then they are legislated against, for example,
jay-walking, swearing, vandalism, theft, etc. That's what we are talking
about: legislating against very bad manners, that is, discrimination
against disability.
Profitability or cost doesn't come into the equation.
Kat
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