Andrew,
Seeing you have not had any other ideas presented, how about:

a)  Using the Web Style Guide as a basis for creating your own web style guide 
for the agency?  http://webstyleguide.com/  The 2nd Edition is available 
online.  The 3rd Edition is available for purchase.
b)  You could also use the Chicago Manual of Style Online for some ideas.  
http://www.chicagomanualofstyle.org/home.html
c)  Add that the website has to follow the chosen W3C spec. and validate.

You can also Google web style guide and web style guide examples to see other 
web style guides that have been developed.

Ask if the agency has a style guide already for the printed and marketing 
materials.  You can incorporate the applicable parts into the web style guide 
(e.g. logo use, colour scheme)

Hope that helps get you started at least.

S. Emerson
Accrete Web Solutions
http://www.accretewebsolutions.ca


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