Put in a descriptive title reflecting the content, then the company name.

Arka Bhattacharya
Intranet Specialist, Corporate Affairs

Level 22, 45 Clarence Street, Sydney NSW 2000
p | 02 9276 8102 f | 02 9276 8027   e | [email protected]


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From:   Mick Doherty <[email protected]>
To:     [email protected]
Date:   20/04/2011 09:12 AM
Subject:        Re: [WSG] Title tags - site name then keywords?
Sent by:        [email protected]



Put the Title first followed by keywords if space permits, use fewer than
70 characters including spaces

On Wed, Apr 20, 2011 at 7:52 AM, David Dorward <[email protected]> wrote:

  On 19 Apr 2011, at 20:30, Stevio wrote:

  > When it comes to search engine optimisation,

  Stop. Build sites for people, not robots. Search engines are optimising
  to find the best sites for people, aim for the same target as they are.

  > are you better to list the site
  > name/business name first in the title tag, and then keywords, or the
  other
  > way round?

  Specific title first. If the visitor has multiple pages from your site
  open in tabs, then they will be indistinguishable with the generic bit
  first.

  > e.g. ABC Engineering Ltd - Steel Fabrication, Pipework, Welding
  > or
  > Steel Fabrication, Pipework, Welding - ABC Engineering Ltd

  And put titles in the title element, not a list of keywords.

  --
  David Dorward
  http://dorward.me.uk



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