It looks really great. I like the arrangement of the guillemets in the square 
version, very clever.

On Apr 28, 2013, at 3:11 PM, Sylvester Keil <[email protected]> wrote:

> Dear all,
> 
> My friend and colleague Johannes Krtek has been working on a CSL logo. We 
> have uploaded SVG versions of it to a repository on GitHub. We're planning to 
> add EPS versions to the repository later on, in order to have both RGB and 
> CMYK versions available.
> 
> Next, we're planning to add a 'logo generator' based on HTML5 canvas to the 
> repository which would be available via github.io – this way we need to track 
> only the SVG and EPS versions of the logo and everyone could quickly generate 
> high quality versions of the logo in different shapes, sizes and formats (PNG 
> etc.). Once we have this ready, we will move the repository to 
> citation-style-language/logo. Meanwhile, you can already access the logo here:
> 
> https://github.com/flachware/logo
> 
> Feel free to use it. The idea is that the logo belongs to the CSL community.
> 
> For example, I would use this one as the logo on citationstyles.org:
> 
> http://flachware.github.io/logo/assets/rgb/%C2%ABCSL%C2%BB.svg
> 
> This one as the favicon on citationstyles.org:
> 
> http://flachware.github.io/logo/assets/rgb/%C2%AB%C2%BB.svg
> 
> And either of these on the GitHub profile:
> 
> http://flachware.github.io/logo/assets/rgb/%C2%AB%C2%BB-inverse.svg
> http://flachware.github.io/logo/assets/rgb/%C2%ABCSL%C2%BB-inverse.svg
> 
> FYI, here are a few quick notes about the rationale that went into the design 
> process:
> 
> a) CSL is an XML-application. This makes for a strong link to angle-brackets 
> < > which are very strong visual elements that we wanted to use.
> 
> b) CSL is all about citations; citations are marked, typographically, using 
> quotation marks. A variant of quotation marks, the guillemet (used, for 
> example, in many French, German, or Swiss publications) is visually similar 
> to angle-brackets: namely «these» or »these« – we were quickly convinced by 
> the idea that a CSL logo should sport these kind of quotation marks because 
> they visually combine two of the essential features – XML and citations.
> 
> c) Furthermore, the guillemet is reminiscent of arrows: since 
> citations/references point to something, too, we thought it made even more 
> sense to use them.
> 
> d) Since a CSL logo will typically be used by third-parties to indicate that 
> a given product or publication supports or is powered by CSL in some way, we 
> realized that the version number should be part of the logo. For example, 
> when CSL 2.0 comes out at some point in the future a reference management 
> software will probably want to make it known that it supports version 2 of 
> CSL as opposed to other reference managers which 'only' support version 1. 
> With CSL being an open standard it is unlikely that there will be the means 
> to create new logos or re-brand CSL for every release; therefore, we think it 
> is a wise decision for a CSL logo to contain the major release number as an 
> integral part. In this way, each major release automatically has its own 
> branding – the logo can evolve with the standard.
> 
> e) Having said that, the logo also needs to work without the version number; 
> especially because it is not even clear if the major release number will be 
> updated in the forseeable future.
> 
> f) Even so, the potential of integrating the number has another benefit: we 
> could equally use the logic to create dependent logos for officially 
> supported projects (e.g., something like «CSL EDITOR»).
> 
> g) The font of the logo is custom made. Even though currently we only need 
> the letters C-S-L Johannes has been working on a large portion of the 
> alphabet to find a better balance and harmony. If we ever want to utilize 
> dependent logos (like mentioned above) we're already prepared.
> 
> Please let us know if you have any thoughts, suggestions, etc. about the logo 
> or about the kind of information we should put up on the logo page / readme 
> (e.g., information regarding usage, licensing and so on).
> 
> Sylvester
> 
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--
Charles Parnot
[email protected]
twitter: @cparnot
http://mekentosj.com



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