these are wonderful, yes. Thank you. I'm all of adopting these asap
(where it's easy - i.e. add to the WP page, add to the repository.
@Rintze - why would d) have been dropped? I think Sylvester and
Johannes's point here is compelling - we should have a version with
version number as we think towards later versioning.
Best

On Sun, Apr 28, 2013 at 9:07 AM, Charles Parnot
<[email protected]> wrote:
> It looks really great. I like the arrangement of the guillemets in the square 
> version, very clever.
>
> On Apr 28, 2013, at 3:11 PM, Sylvester Keil <[email protected]> wrote:
>
>> Dear all,
>>
>> My friend and colleague Johannes Krtek has been working on a CSL logo. We 
>> have uploaded SVG versions of it to a repository on GitHub. We're planning 
>> to add EPS versions to the repository later on, in order to have both RGB 
>> and CMYK versions available.
>>
>> Next, we're planning to add a 'logo generator' based on HTML5 canvas to the 
>> repository which would be available via github.io – this way we need to 
>> track only the SVG and EPS versions of the logo and everyone could quickly 
>> generate high quality versions of the logo in different shapes, sizes and 
>> formats (PNG etc.). Once we have this ready, we will move the repository to 
>> citation-style-language/logo. Meanwhile, you can already access the logo 
>> here:
>>
>> https://github.com/flachware/logo
>>
>> Feel free to use it. The idea is that the logo belongs to the CSL community.
>>
>> For example, I would use this one as the logo on citationstyles.org:
>>
>> http://flachware.github.io/logo/assets/rgb/%C2%ABCSL%C2%BB.svg
>>
>> This one as the favicon on citationstyles.org:
>>
>> http://flachware.github.io/logo/assets/rgb/%C2%AB%C2%BB.svg
>>
>> And either of these on the GitHub profile:
>>
>> http://flachware.github.io/logo/assets/rgb/%C2%AB%C2%BB-inverse.svg
>> http://flachware.github.io/logo/assets/rgb/%C2%ABCSL%C2%BB-inverse.svg
>>
>> FYI, here are a few quick notes about the rationale that went into the 
>> design process:
>>
>> a) CSL is an XML-application. This makes for a strong link to angle-brackets 
>> < > which are very strong visual elements that we wanted to use.
>>
>> b) CSL is all about citations; citations are marked, typographically, using 
>> quotation marks. A variant of quotation marks, the guillemet (used, for 
>> example, in many French, German, or Swiss publications) is visually similar 
>> to angle-brackets: namely «these» or »these« – we were quickly convinced by 
>> the idea that a CSL logo should sport these kind of quotation marks because 
>> they visually combine two of the essential features – XML and citations.
>>
>> c) Furthermore, the guillemet is reminiscent of arrows: since 
>> citations/references point to something, too, we thought it made even more 
>> sense to use them.
>>
>> d) Since a CSL logo will typically be used by third-parties to indicate that 
>> a given product or publication supports or is powered by CSL in some way, we 
>> realized that the version number should be part of the logo. For example, 
>> when CSL 2.0 comes out at some point in the future a reference management 
>> software will probably want to make it known that it supports version 2 of 
>> CSL as opposed to other reference managers which 'only' support version 1. 
>> With CSL being an open standard it is unlikely that there will be the means 
>> to create new logos or re-brand CSL for every release; therefore, we think 
>> it is a wise decision for a CSL logo to contain the major release number as 
>> an integral part. In this way, each major release automatically has its own 
>> branding – the logo can evolve with the standard.
>>
>> e) Having said that, the logo also needs to work without the version number; 
>> especially because it is not even clear if the major release number will be 
>> updated in the forseeable future.
>>
>> f) Even so, the potential of integrating the number has another benefit: we 
>> could equally use the logic to create dependent logos for officially 
>> supported projects (e.g., something like «CSL EDITOR»).
>>
>> g) The font of the logo is custom made. Even though currently we only need 
>> the letters C-S-L Johannes has been working on a large portion of the 
>> alphabet to find a better balance and harmony. If we ever want to utilize 
>> dependent logos (like mentioned above) we're already prepared.
>>
>> Please let us know if you have any thoughts, suggestions, etc. about the 
>> logo or about the kind of information we should put up on the logo page / 
>> readme (e.g., information regarding usage, licensing and so on).
>>
>> Sylvester
>>
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> --
> Charles Parnot
> [email protected]
> twitter: @cparnot
> http://mekentosj.com
>
>
>
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-- 
Sebastian Karcher
Ph.D. Candidate
Department of Political Science
Northwestern University

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