Your client have to purchase an Enterprise Account from Apple and distribute 
the IPA build using one of the methods available for that kind of account 
including Email, Website, Manually or Automated to a bunch of registered 
devices.

The last one requires some middle complex setup so you must definitely read B2B 
and other Enterprise distribution manuals.

Regards,
Carlos

Sent from my iPhone

> On Nov 26, 2015, at 15:51, Viacheslav Karamov <ubuntul...@yandex.ru> wrote:
> 
> I've read it, but that question still remains.
> 
> 26.11.15 21:49, Alex Zavatone wrote:
>> Read the B2B manual.  It’s all in there.
>> 
>>> On Nov 26, 2015, at 2:39 PM, Viacheslav Karamov <ubuntul...@yandex.ru> 
>>> wrote:
>>> 
>>> Hello everyone,
>>> 
>>> Our Client wants us to develop an App for them which shouldn't be 
>>> distributed via public AppStore.
>>> They want to distribute that App among their customers (a few thousand) who 
>>> are not our Client's
>>> employers or contractors.
>>> 
>>> I suggested them to register their own Volume Purchase Program account and 
>>> then distribute our App
>>> among their customers.
>>> 
>>> But how the end users download B2B apps? What options are available?
>>> 
>>> Thanks,
>>> Viacheslav.
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