Well how du you pronounce Linux? It spells the same, no matter if your from Finland or US!
That depends on whether or not you know how Linux Torvalds pronounces it. If you did, you're likely to pronounce correctly, and if you don't, you usually won't get people jumping down your throat over it.
Ok! Then why not specify the type of db. "XIndice - XML Database" as part of the name! Then you know what it is!
It could be part of the logo:
X I n d i c e <- large XML Database <- small
Like the attached image designed by Murray Altheim? Personally, this is my favorite logo out of the ones I've seen (or have drawn myself).
Your are a bunch of very good developers, and makes great products! But that do not makes you good sales persons - does it?
Depends on what we're selling. I may not be a great used car salesman, but I can sell this XML database technology, regardless of the name. Xerces, Xalan, Struts... These are all pretty goofy names, but people will usually immediately identify them with the Apache project. It's not a matter of playing to their subconscious with cool-factor or sexy imagery. Our users are smarter than that.
My final word on the name thing. Xindice was the only name that was unique, made any sort of sense, and was voted for almost unanimously by the dbXML community (I'm the only one who voted against it). At some point, possibly very soon, I'd bet a lot of money that the name Xindice will generate an immediate association with this project.
-- Tom Bradford - http://www.tbradford.org Developer - Apache Xindice (Native XML Database) Creator - Project Labrador (XML Object Broker)
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