Though CRM is a good concept,it's failure is not
because of the concept.It had got a failure because of
the hype in the market.Especially with failure of B2B.
In One way or the other way , The EAI market is
picking up in the industry.Soon CRM also picks up.

With thanks & regards,
Sitaram


 --- David Frenkel <[EMAIL PROTECTED]> wrote: >
Another issue is that very expensive packages like
> CRM are often sold at
> the CXX level where they are often not aware of the
> day to day
> operations of an organization and request no input
> when selecting a CRM
> package. Also going from paper or a little Access
> data base is a leap to
> a major CRM package. 
> 
> Regards,
> 
> David Frenkel
> Business Development
> GEFEG USA
> Global Leader in Ecommerce Tools
> www.gefeg.com
> 425-260-5030
> 
> -----Original Message-----
> From: David RR Webber - XMLGlobal
> [mailto:[EMAIL PROTECTED]] 
> Sent: Monday, September 30, 2002 9:12 AM
> To: XMLEDI Group
> Subject: [article] Instead of CRM, Why Not Just Ask
> Them?
> 
> Huge lesson here IMHO - technology is not a salve
> for
> poor business practices.
> 
> And eBusiness implementations must always go to
> the business / people rational first  - technology
> second.
> 
> DW.
> 
> Message text written by PC Magazine TrendWatch
> >
> Instead of CRM, Why Not Just Ask Them?
> 
> According to research firms such as Butler Group,
> Gartner,
> and Meta Group, Customer Relationship Management
> (CRM)
> applications have failed at a rate of 55 to 70
> percent in
> the eyes of business managers who use the products.
> Jill
> Dyche, a partner with Baseline Consulting Group-a
> firm that
> specializes in CRM and data warehousing-and the
> author of
> The CRM Handbook (Addison-Wesley, 2001), takes a
> slightly
> more sanguine view of the market, but she too has
> witnessed
> extremely high CRM failure rates. "We're seeing a
> lot of
> missteps and failures and mistakes and general
> bloodbaths
> going on in CRM," she says. In Dyche's view, many of
> these
> failures are the fault not of the CRM packages
> themselves
> but of the companies that implement them.
> 
> Find out more here:
>
http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eSGr0Dwu4u0Evb0qzQ0An
> <
> 
> 
> 
> 
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