Another issue is that very expensive packages like CRM are often sold at the CXX level where they are often not aware of the day to day operations of an organization and request no input when selecting a CRM package. Also going from paper or a little Access data base is a leap to a major CRM package.
Regards, David Frenkel Business Development GEFEG USA Global Leader in Ecommerce Tools www.gefeg.com 425-260-5030 -----Original Message----- From: David RR Webber - XMLGlobal [mailto:Gnosis_@;compuserve.com] Sent: Monday, September 30, 2002 9:12 AM To: XMLEDI Group Subject: [article] Instead of CRM, Why Not Just Ask Them? Huge lesson here IMHO - technology is not a salve for poor business practices. And eBusiness implementations must always go to the business / people rational first - technology second. DW. Message text written by PC Magazine TrendWatch > Instead of CRM, Why Not Just Ask Them? According to research firms such as Butler Group, Gartner, and Meta Group, Customer Relationship Management (CRM) applications have failed at a rate of 55 to 70 percent in the eyes of business managers who use the products. Jill Dyche, a partner with Baseline Consulting Group-a firm that specializes in CRM and data warehousing-and the author of The CRM Handbook (Addison-Wesley, 2001), takes a slightly more sanguine view of the market, but she too has witnessed extremely high CRM failure rates. "We're seeing a lot of missteps and failures and mistakes and general bloodbaths going on in CRM," she says. In Dyche's view, many of these failures are the fault not of the CRM packages themselves but of the companies that implement them. Find out more here: http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eSGr0Dwu4u0Evb0qzQ0An < --- You are currently subscribed to xmledi-group as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] --- You are currently subscribed to xmledi-group as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
