I really don't think you'll be going out of business.  XXE strikes a 
very nice balance between ease of use and XML capabilities.  For 
authoring, I prefer it over the alternatives: it lets me focus on the 
writing more than all else.

And really, it would be foolish for XXE to try to be all things for all 
people.  For starters, revisioning systems are a tough nut to crack, are 
already extremely well-implemented through several tools, and vary 
depending on the team's whims and wishes.  I prefer Mercurial; others 
prefer Git; my old employer was committed to SVN.  It just isn't 
practical for XXE to try to satisfy those needs independently.

What might be swell, though, is tighter integration with the most-common 
tools.  I'd never use the XXE interface for document control: I'm too 
fluent with command-line Hg to bother learning another task.  But if I 
were to shape XXE into an editing tool for my SMEs to use to contribute 
feedback into my documentation, I would certainly consider providing a 
single-click button in the toolbar that pushes their remarks to the 
document repository.

Which is to say I'm pretty sure XXE already supports this approach: it's 
just a matter of writing a configuration and script.

> Our vision for all our
> products is: do not try to resemble programmer's tool (IDEs, revision
> control systems, build tools, etc), instead try to resemble Wikis. Now
> we may be wrong, in which case, we'll go out of business.
 
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