I have a problem with the marketing strategy of the NYDA, NPP, UMSOBOMVU, ICD and the AGSA. Our people don't know these organizations and what are they doing.
From: [email protected] [mailto:[email protected]] On Behalf Of Vus' Nzaphs Sent: Monday, May 30, 2011 3:02 PM To: [email protected] Subject: [YCLSA Discussion] Media 'not interested' in youth issues Media 'not interested' in youth issues 2011-05-30 14:17 Pretoria - National Youth Development Agency (NYDA) chairperson Andile Lungisa on Monday lamented the media's "lack of interest" in covering youth issues, saying it was "more attracted by the burning of tables". "I'm not Miss South Africa so I can't attract media, we must burn tables for the media to be interested," Lungisa said in Pretoria at the launch of the youth month programme. This was after a question was raised about the lack of NYDA visibility and awareness, particularly in townships. Lungisa said the media was partly to blame as it did not cover many of NYDA's projects, particularly e.tv. He further urged the media to be more committed to youth development. Minister in the Presidency, Collins Chabane <http://www.whoswhosa.co.za/collins-chabane-2259> , admitted the Agency was not making an impact on the youth as indicated by feedback received. New strategies He said there were plans to expand the organisation's reach. "We will work on new strategies so that people can know about its existence and services. People do not know, we've noted that and we will work on it." It was also revealed at the briefing that the current budget allocated to the agency for the current financial was R380m. Lungisa said NYDA intended expanding the satellite offices from 114 to 280. Chabane said the agency had facilitated youth access to business funding to the value of R64.4m and this business funding had been issued to youth-owned enterprises supporting 31 000 young entrepreneurs with business loan finance. As part of its contribution to job creation the NYDA had for the past two years sustained closed to 60 000 jobs through various initiatives, Chabane said. Youth festival The Youth Agency came under spotlight with its hosting of the international youth festival in December. It had been allocated R75m and incurred expenses of over R100m. The festival report detailing expenses has since not been made public. Chabane said it first had to go through Cabinet. Lungisa said all the expenses incurred at the festival had been paid. "The youth festival is history, we are focusing on other things now." http://www.news24.com/SouthAfrica/News/Media-not-interested-in-youth-iss ues-20110530 -- We hang the petty thieves and appoint the great ones to public office - Aesop -- You are subscribed. This footer can help you. Please POST your comments to [email protected] or reply to this message. You can visit the group WEB SITE at http://groups.google.com/group/yclsa-eom-forum for different delivery options, pages, files and membership. To UNSUBSCRIBE, please email [email protected] . You don't have to put anything in the "Subject:" field. You don't have to put anything in the message part. All you have to do is to send an e-mail to this address (repeat): [email protected] . -- You are subscribed. This footer can help you. Please POST your comments to [email protected] or reply to this message. You can visit the group WEB SITE at http://groups.google.com/group/yclsa-eom-forum for different delivery options, pages, files and membership. To UNSUBSCRIBE, please email [email protected] . You don't have to put anything in the "Subject:" field. You don't have to put anything in the message part. All you have to do is to send an e-mail to this address (repeat): [email protected] .
