There was actually a series of mini publications about work done by NYDA in 
sowetan. .
Sent via my BlackBerry from Vodacom - let your email find you!

-----Original Message-----
From: Fusi Motaung <[email protected]>
Sender: [email protected]
Date: Tue, 31 May 2011 20:10:14 
To: <[email protected]>
Reply-To: [email protected]
Subject: Re: [YCLSA Discussion] Media 'not interested' in youth issues

I have yet to see an advert on TV, or hear one on radio, about the NYDA
initiatives. I have yet to see a splurge on a weekend newspaper on NYDA's
progress/ achievements thus far. We want to see that.

On Tue, May 31, 2011 at 11:42 AM, <[email protected]> wrote:

> Its actually to a certain extent a NYDA initiative
>
> Sent via my BlackBerry from Vodacom - let your email find you!
> ------------------------------
>  *From: *"Seshwai,Oduetse" <[email protected]>
>  *Sender: *[email protected]
> *Date: *Tue, 31 May 2011 11:26:00 +0200
>  *To: *<[email protected]>
> *ReplyTo: *[email protected]
> *Subject: *RE: [YCLSA Discussion] Media 'not interested' in youth issues
>
>  What is the NYDA doing if they see that media is not covering their
> activities or not interested in their activities (just like the NPP,
> UMSOBOMVU and ICD). The NYDA should engage media in all activities they
> are doing. Comrade Floyd will be launching magazine next month (Lootcha) of
> which the magazine’s primary objective is to eliminate the lack of access to
> information relating to government youth programmes of which I *think if
> the NYDA did initiate something like* that it was going to be nice because
> the magazine will reach lot of young people. The non visibility of the NYDA
> should not be blamed to the media.
>
> *Oduetse Seshwai*
>  ------------------------------
>
> Trainee Auditor• Northern Cape [Kim 3] • Auditor-General of South Africa
>
> Tel: +27(0)53 831 1016 • Fax: +27(0)53 833 3231 • Email:*
> [email protected]*
>
>
>
> *Auditing to build public confidence*
>
> * *
>
> *P* *Please consider the environment before printing this email***
>
>
>
>
>
>
>
> *From:* [email protected] [mailto:
> [email protected]] *On Behalf Of *[email protected]
> *Sent:* Tuesday, May 31, 2011 11:19 AM
> *To:* Mshengu Tshabalala
> *Subject:* Re: [YCLSA Discussion] Media 'not interested' in youth issues
>
>
>
> Its expected that media not being interested in youth issues,our SA media
> is engine or a colonial apparatus its meant for that,nothing else. Infact
> the ANC must develop its own media that wil cover and market RDP in SA,and
> including all developmental state programmes and challenges.
>
> Sent via my BlackBerry from Vodacom - let your email find you!
>  ------------------------------
>
> *From: *thabo mathiba <[email protected]>
>
> *Sender: *[email protected]
>
> *Date: *Tue, 31 May 2011 08:36:30 +0200
>
> *To: *<[email protected]>
>
> *ReplyTo: *[email protected]
>
> *Subject: *Re: [YCLSA Discussion] Media 'not interested' in youth issues
>
>
>
> well done for the good work then
>
> On Tue, May 31, 2011 at 8:31 AM, Seshwai,Oduetse <[email protected]>
> wrote:
>
> I have a problem with the marketing strategy of the NYDA, NPP, UMSOBOMVU,
> ICD and the AGSA. Our people dont know these organizations and what are they
> doing.
>
> *From:* [email protected] [mailto:
> [email protected]] *On Behalf Of *Vus' Nzaphs
> *Sent:* Monday, May 30, 2011 3:02 PM
> *To:* [email protected]
> *Subject:* [YCLSA Discussion] Media 'not interested' in youth issues
>  Media 'not interested' in youth issues
>
> 2011-05-30 14:17
>
> Pretoria - National Youth Development Agency (NYDA) chairperson Andile
> Lungisa on Monday lamented the media's "lack of interest" in covering youth
> issues, saying it was "more attracted by the burning of tables".
>
> "I'm not Miss South Africa so I can't attract media, we must burn tables
> for the media to be interested," Lungisa said in Pretoria at the launch of
> the youth month programme.
>
> This was after a question was raised about the lack of NYDA visibility and
> awareness, particularly in townships.
>
> Lungisa said the media was partly to blame as it did not cover many of
> NYDA's projects, particularly e.tv.
>
> He further urged the media to be more committed to youth development.
>
> Minister in the Presidency,*Collins 
> Chabane*<http://www.whoswhosa.co.za/collins-chabane-2259>,
> admitted the Agency was not making an impact on the youth as indicated by
> feedback received.
>
> *New strategies*
>
> He said there were plans to expand the organisation's reach.
>
> "We will work on new strategies so that people can know about its existence
> and services. People do not know, we've noted that and we will work on it."
>
> It was also revealed at the briefing that the current budget allocated to
> the agency for the current financial was R380m.
>
> Lungisa said NYDA intended expanding the satellite offices from 114 to 280.
>
> Chabane said the agency had facilitated youth access to business funding to
> the value of R64.4m and this business funding had been issued to youth-owned
> enterprises supporting 31 000 young entrepreneurs with business loan
> finance.
>
> As part of its contribution to job creation the NYDA had for the past two
> years sustained closed to 60 000 jobs through various initiatives, Chabane
> said.
>
> *Youth festival
> *
> The Youth Agency came under spotlight with its hosting of the international
> youth festival in December. It had been allocated R75m and incurred expenses
> of over R100m. The festival report detailing expenses has since not been
> made public.
>
> Chabane said it first had to go through Cabinet.
>
> Lungisa said all the expenses incurred at the festival had been paid.
>
> "The youth festival is history, we are focusing on other things now."
>
>
> http://www.news24.com/SouthAfrica/News/Media-not-interested-in-youth-issues-20110530
>
> --
> We hang the petty thieves and appoint the great ones to public office
> -Aesop
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-- 

Fusi M. Motaung
Development & Process Facilitator
MOROLO CONSULTANT
tel: 0721207603  |  fax: 0865482896  |  e-mail: [email protected]

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