I thought it was a bad review, and not because it was negative. It
took me 10 minutes to familiarise myself with del.icio.us - initially,
I felt the same confusion as the reviewer.

Persistence paid off, though, and it's obvious to me that the reviewer
simply didn't persist for long enough.

Brian Del Vecchio said:
"One conclusion that might be drawn from this is that if the real value
of social bookmarking is the wisdom of the crowd, then the size of the
crowd is more important than the graphic design--even the interface
design."

I agree, but that's an inside perspective, which the prospective user
doesn't have. Looks are an attractive feature for average users.

Del.icio.us is ugly because it's square and grey (sad to say). Some
other bookmarking sites are ugly (I think) because they're
overwhelmingly cluttered. Furl and Spurl have struck a balance.

The review is correct on one thing, though: del.icio.us has a steep
learning curve (even if it lasts only a few minutes), with little
guidance. That's enough to drive users away.

- N
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