According to the critics of traditional Zen Buddhism, there is, in 
Japan, a great distance between the Monastic pratice and the lay 
practice, the latter being simply a set of social and colective 
cerimonies of social nature, while the latter would be the `Real` 
Zen, consisting of zazen practice and study of the buddhist 
tradition. The critics also say that the `Real` Zen is in decline in 
Japan, since only a tiny minority of the clergy actually follow the 
monastic path.
   Western Zen Buddhism, by its turn, is basically a lay version of 
the japanese monastic path. Not by coincidence, the western practice 
has a tendencie to draw the followers away from their normal lifes. 
The follower start by attending zazen and lectures at a local Zen 
Center. If he becomes really engaged in the practice, he will 
eventually attend week-long seshins (retreats) or spend two or three 
weeks in a Monastery. Finally, he may decide to become a monk. Of 
course, this path is a source of conflict with the followers� family, 
friends and professional life.
   In other words, in the West, we are recreating the same dichotomy 
that, ultimately, led to the decline of Zen institutions in Japan. 
Furthermore, it is interesting to point out that hundreds of years of 
monastic tradition and practice did not prevent Zen from becoming a 
tool of ideological indoctrination and fanatization during the 1930s 
and 1940s. Finally, physical and psychological abuse seem to be 
recurrent in the history of monastic Zen Buddhism (I read once that 
the chinese master of Dogen used to punch his disciples in the 
shoulder, during zazen, in order to prevent drousiness).
   Therefore, the question is: Can we, in the west, learn from the 
mistakes and problems of traditional Zen Buddhism and create a new 
form of Zen practice?
   According to an article published by the Financial Times in 2001 
(and republished in Brasil by the newspaper Folha de S�o Paulo, back 
in March of 2001), brands have become a new form of religion. In 
other words, the contemporary western citizen defines his ideological 
and personal identity through the acquisition of certain consumer 
goods and services, which represent values and beliefs held dear by 
the consumer. So, you dont buy a Harley Davidson just because you 
want to have a motorbike. You buy a Harley Davidson because you enjoy 
freedom. You dont buy a Pattek Phillipe just because you want a 
wristclock. You buy it because you are a traditional, conservative 
person (The add says that "You never actually own a Patek Phillipe, 
you merely look after it for the next generation"). 
   If it is our goal to create a new Western Buddhism, we could use 
the contemporary economic system in order to transmit certain values 
and principles of Zen Buddhism. In my experience, the contemporary 
worker is often ill-trained and not properly oriented by his 
superiors. We could create new training systems that emphasyze formal 
training, technical excellence and total attention to the execution 
of daily tasks and to the customer. We could create corporations that 
promote estable, long-term labour relationships. The basic idea is to 
create a new corporate enviroment and new brands that reflect the Zen 
ideology. This way, daily work could become the new lay practice. 
And, this way, the Zen ideology could become integrated with daily, 
normal life in the contemporary society. 
   When I was a ten years old, I really liked to go airports (My 
father used to travel a lot). The airport was not just a parking lot 
for airplanes, it was also a gateway for a better, more 
sophisticated, elegant world of travel. This new approach could also 
become a gateway for a more serene, elegant way of interacting and 
living in the world.

   Regards,

   Francisco.






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