http://www.dailypioneer.com/columnist1.asp?main_variable=Columnist&file_name=prasad%2Fprasad180.txt&writer=prasad

Casteless media!


At times, what is fictional can be real, and vice versa. How far this
fictional narrative could be a realty? Judge yourself.



"Hold on...I have scanned through your questionnaire", the seasoned
editor of a large English daily had interrupted. "For God's sake,
please don't divide the media on caste lines", reasoned out the
beleaguered editor.



"So what if my reporter covering the social sector is a Sharma, copy
editor a Bhattacharya, page in-charge a Pandey, Bureau Chief a Pathak,
page designer a Mishra, photographer a Dwivedi, senior Assistant
Editor a Joshi, circulation Manager a Chaturvedi, marketing manager a
Deshpande, and myself a Jha", shot back the extrovert editor. "I am
sorry... you have been casteist, partisan and divisive in your query",
said the visibly aggrieved editor. "Do you know caste of the boys who
serve us?" reasoned the seasoned editor. "Do you know anything about
newspaper business", asked the fuming editor.



"A newspaper is a product, a la swimsuit. Commoners like you see only
designers and models who promote swimsuits, and not farmers who grow
the cotton, ordinary hands which translate that cotton into yarn, and
lay workers who translate those yarns into swimsuits", explained the
philosopher editor. "Please don't degrade our journalistic
fraternity... greedy politicians practice affirmative actions as they
treat Dalits/Adivasis as their vote bank. The private sector is
talking about affirmative action because they see in Dalits/Adivasis
prospective consumer bank", said the enlightened editor. "As editors,
we are conscience engineers, nation builders. To us, newspaper packer
is as important as the editor himself...let us not bring caste in
newsrooms...for God's sake", he had concluded with all humility at his
command.



"Have this plate of idli, and coffee if you wish to... and leave",
said the editor of a respected South Indian newspaper. "Please don't
degrade our edit page by bringing caste...do we have a Brahmin
Diary..?" he asked with total exasperation. "I care not about
politicians and greedy private sector - they treat Dalits as
vote/consumer banks... we treat Dalits as equal...", added the
incensed editor.



"Also, please don't degrade the idea of column and columnist...
columns are written by intellectuals, scholars, thinkers who are above
caste, creed, religion, and ideology", asserted the scholarly editor
and left.



"... Please don't give me lessons in justice, and equity. I am an
internationalist. The newsroom diversity has divided US media on
race/ethnic lines", was his parting note.



"For God's... please don't divide Hindus on caste lines...", said the
editor of large Hindi daily. "Let us not fiddle with God's mandate...
God is great... He has assigned work according to abilities...", said
the editor. "The Indian media is God's only abode uncontaminated...
let us protect it from caste," the editor argued.



"Politicians practiced reservation and spoiled democracy, Dalits'
tastes. The private sector is planning to practice affirmative
action...who will save my India", said the editor. "Child of the
renaissance. Thanks for the compliment. I have never claimed this
distinction though. Thank you indeed", said the
proprietor-editor-anchor of a news channel.



"Sorry that it took two and half years for this appointment...", said
the rueful proprietor-editor-anchor. "While I admire your moral fibre,
I disagree with the awful cause... you know", said the man slipping
into deep thoughts. "I have gone through your questionnaire, and quite
sympathise with Dalits," said the proprietor-editor-anchor. "But, you
have not touched the root of the problem. We must be casteless. All
those seeking employment with us must de-caste," he said.



"Sorry to say...Dalits don't de-caste", he observed, expressing a
sense of sympathy with the Dalit Diary. "I have grown on up values of
justice and equality... and will never compromise by bringing caste in
my studio", he added with a sense of satisfaction.



Cast by caste, who will pioneer the Indian media into a world of
reason and togetherness?




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