US newspaper circulation falls 2.6 percent: study
US newspaper circulation fell 2.6 per cent as of the end of March,
according to data released on Monday, the latest evidence that readers
are defecting to the internet and other media outlets. A Newspaper
Association of America analysis of semiannual data from the Audit Bureau
of Circulations on 770 daily newspapers found that average daily
circulation fell to about 45.4m readers, compared with about 46.6mn in
the same six-month period ended March 31 a year ago.
Newspaper companies have been fighting weak print advertising revenue
growth and falling profits as more people use the internet and other
media to get their news. Many companies have launched online editions of
their papers, some of them updating news throughout the day, to keep
their hold on audiences and compete with websites like those of Yahoo
and Google which gather news from multiple sources. But newspaper
internet advertising sales have not offset the weakness seen in their
print publications.
Still, the online newspaper audience is rising, the Newspaper
Association said. Newspaper websites averaged about 56m readers, or 37
per cent of all online users, during the first quarter of 2006,
according to research firm Nielsen//NetRatings. That is an 8 per cent
increase over the same period a year ago, the association said.
- Reuters, Yahoo News
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