Google researchers propose TV eavesdropping

Google research scientists want your computer to watch television with
you so it can deliver personalised internet content at the same time. In
their paper Google researchers Michele Covell and Shumeet Baluja propose
using ambient-audio identification technology to capture TV sound with a
laptop PC to identify the show that is the source of the sound and to
use that information to immediately return personalised internet content
to the PC. The scheme is described as mass personalisation.

With such a system, Google could extend its online dominance into
television, and presumably radio, by offering advertisers unparalleled
insight into the mass media audience. The paper specifically
contemplates the proposed system's potential as an advertising tool. A
similar procedure to Google's online keyword bidding process could be
adapted to mass-personalisation applications. Content providers or
advertisers might bid for specific television segments, the papers says.

Those appalled by the prospect of Google tapping your television take
heart: The proposal suggests user privacy would be respected.

- Information Week via Merit-UNU

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[ZESTMedia] Google researchers propose TV eavesdropping

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