http://www.asiamedia.ucla.edu/article-southasia.asp?parentid=95593

INDIA: Times School Of Journalism launched
Twenty-seven students begin one-year certificate course focusing on
print journalism, with additional specializations in broadcast and
online journalism

The Times of India
Tuesday, August 5, 2008

The Times School of Journalism (TSJ), Mumbai, was inaugurated on Monday.

The first batch has 27 students handpicked after a stringent process
involving a written examination and interviews . This is a one-year
certificate course that concentrates largely on print but also allows
for specialization in broadcast (TV and radio) and internet
journalism. Six months of classroom theory and practicals will be
followed by internship in the Times of India's group media. Most of
the students are likely to be absorbed into the group's publications
and other media-a major factor in the overwhelming number of
applications received for admission.

The inauguration was a businesslike affair, shorn of ceremony and
getting down to brass tacks in the form of a three-day orientation.
Students were welcomed by Gautam Adhikari, dean of the TSJ which is
already operative in Delhi, and Bhaskar Das, executive director, BCCL.

Both provided an insight into the new dynamics of media as well as the
unique Times Group approach. The students engaged them in an exacting
discussion, endorsing the high standard of the selection process.

Jaideep Bose, executive editor of The Times of India, led the
orientation proper with a free-ranging talk on the dramatic changes in
the approach to journalism and its intersection with different drivers
of change, from urbanization to human emotion, from law to technology,
and from politics to entertainment . He emphasized the fundamental
question: What is the value addition you can provide to the reader?
Rajrishi Singhal and Bodhisattva Ganguli filled the students in on the
business-and challenges-of editing The Economic Times and widening its
reach without sacrificing its raison d'etre .

Other group heads will continue this process, each lecture discussion
followed by a visit to that section of the Times Group. The ambit of
the orientation programme includes all the group's print publications
as well as the magazines of World Wide Media, and Times Now & Radio
Mirchi.

The batch will get its initial exposure to the whole range of the
group's new media activities now located in the exclusive Times Tower
at Kamala Mills, Lower Parel.

Date Posted: 8/5/2008

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