http://www.livemint.com/2008/08/10121433/LinkedIn-looking-for-Indian-pa.html


Posted: Sun, Aug 10 2008. 12:14 PM IST
Technology

LinkedIn looking for Indian partners

The company, which has around 25 mn subscribers globally, has
estimated the Indian market at around 20 mn users as of now
By PTI

New Delhi: World's largest professional networking website LinkedIn is
scouting for partners in India as it aims to bag a lage mindshare for
the brand in the country.
"We will be looking for a few strategic local players as partners to
further stimulate our growth and solidify our brand in India,"
LinkedIn director, International, Elisabeth O'Donnell told PTI.
Indian market posied to grow
"Later this year, we aim to proactively address the Indian market with
marketing efforts aimed at increasing people's understanding of
LinkedIn," she added.
The company, which has around 25 million subscribers globally, has
estimated the Indian market at around 20 million users as of now. Of
the 25 million subscribers, the Indian share is one million.
Hotmail co-founder Sabeer Bhatia, Google India managing director
Shailesh Rao, Microsoft India managing director Neelam Dhawan, NASSCOM
chairman Ganesh Natarajan are some of the high profile Indian users of
LinkedIn.
Revenue model
Talking about the revenue generation model for LinkedIn, which has
been valued at over $1 billion by some PEs, O'Donnell said the company
makes money through online job listings, subscriptions, advertising,
and corporate solutions among other sources.
The company has a monetization strategy in place to further their
expansion plans and has about 325 employees worldwide catering to the
huge subscriber base. She said the company expects to clock a revenue
between $70-100 million this year.
"While we have over six million members in Europe, we have fewer than
10 people in our office in the region. So, we do not face the same
high investment costs," she added.

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