> -----Original Message----- > From: Stas Bekman [mailto:[EMAIL PROTECTED] > Sent: 17 December 2004 23:34 > To: [EMAIL PROTECTED] > Subject: Re: making the Press Release > > Tom Gazzini wrote: > >>Can we collect enough for a NY Times ad? :) > >>http://www.mozillazine.org/talkback.html?article=5781 > > > > > > Making the NY Times is one thing. However, I think that one thing you > guys > > should keep your eyes on whilst doing this press release is search > engine > > penetration - how high up will the article get when someone types in the > > most common keywords (mod_perl, perl apache, perl, apache, php or perl, > > etc). > > > > The reason I say this is that, when I first started researching > mod_perl, > > about 1.5 short years ago, search engines often led me to very helpful > > articles on how to install/configure mod_perl, but these were frequently > > emblazoned with the alarming qualifier "DO NOT USE MOD_PERL 2 IN A > > PRODUCTION ENVIRONMENT" or words to that effect. > > > > and lest you've forgotten: > > > http://web.archive.org/web/20030604112031/http://beaucox.com/mason/mason- > wit > > h-apmp2-mini-HOWTO.htm > > > > The problem is that these articles are all still around, and in > particular > > they are associated with otherwise otherwise highly marketable software > like > > Mason and Embperl. > > > > IMHO, these qualifiers play a fairly significant role in the decline in > > mod_perl usage stats we've been seeing in the last few months. > > Any ideas how to fix that situation? go after the old articles and ask to > change them?
I wouldn't recommend that method (sorry, can't tell if you're being sarcastic on email). I was involved in a similar media push a while ago, and trying to get webmasters to update article content is like trying to cut off a hydra's heads. There's so many mirrored and cached site abounding they just keep cropping up everywhere. If you do it this way, expect it to take about a year before you come close to cleaning everything up. An alternative way would be to push out articles on the internet that promote the READINESS of mod_perl2 for production envs. (If indeed, it is ready - is it?). By judicious use of keywords in these articles, you can try and ensure that they get to the top of search engine listings. So make sure that any press releases you do get links to high profile sites, and contain good keywords. Otherwise, I fear that as more people move to apache2, the "mod_perl2 is not ready" articles will increasingly push people towards the competition. Tom. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
