*Title: Marketing Technologist*
*Location: San Francisco, CA*
*Duration: 9 Months CTH*
*Only Locals*
*Experience in Ektron & TeaLium is mandatory*
Client is seeking a *Marketing Technologist* to assist the digital center
of excellence team on contract to hire basis. The core responsibility of
this role is to function as the bridge between digital marketing and
engineering, and to enable the activation and effective ongoing
optimization of marketing technology programs.
The ideal candidate is able to provide deep insights and support the set-up
and on-going activation of advanced digital marketing efforts for
enterprise level digital engagements where the platform needs to be
optimized for personalization, advanced analytics, data driven campaign
activation and creating nurture campaigns connected to clients channel
activation alongside usage of specific platform features to drive results.
The role includes the ability to provide strategic support for feature
activation, mapping strategy to implementation, and supporting the
engineering team during implementation and configuration.
*ESSENTIAL FUNCTIONS OF THE JOB*
• Based on goals, evaluate and provide requirements and solutions for
activating and optimizing marketing technologies with particular focus on
CMS (esp. Ektron), Adobe Test & Target, Adobe Search & Promote, Tag
Management (esp. Tealium) and other Marketing Technologies.
• Develop, execute and deliver all technology projects especially regular
CMS development and maintenance with help of a dedicated team.
• Lead and manage a team of external vendor team.
• Partner with Digital Strategists, UX Strategists, Channel Strategists
(SEO, Media, Email, etc), and Engineering resources to enable strategy,
configuration, management, and optimization of campaigns
• Own and maintain all tag management activities.
• Own and manage all marketing technology integrations.
• Act as liaise between marketing and Technology
*OTHER RESPONSIBILITIES*
• Provide training on enterprise technology platforms as needed with some
potential client on-site efforts
• Drive the ongoing development of marketing technology activation
processes, documentation, and internal best practices
• Perform other related duties as require and assigned by management
*REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES*
• Strong experience in .Net, HTML, AJAX, Databases, XML, CSS etc.
• *Implementing, operating, and optimizing* *CMS especially Ektron.*
• Experience with *Tag Management applications like Tealium, Google Tag
Manager.*
• Strong understanding of databases like Oracle or MS SQL.
• Some experience with configuring and troubleshooting server installation
e.g. IIS, CMS Server.
• Work alongside various strategy and development resources.
• Manage multiple projects simultaneously.
• Skilled in business process workflow design, documentation, and technical
implementation
• Intellectually curious with a passion for personal development, learning,
and teaching
• Outstanding interpersonal and communication skills
• Problem solver who exercises sound judgment in complex situations.
• Ably provides strategic guidance and counsel to stakeholders in the
assessment and development of existing and/or proposed processes and systems
• Self-motivated and proactive; works effectively with limited oversight
and direction; attentive to detail; organized; ably manages resources,
constituencies, projects of varying size, and multiple and competing
priorities and deadlines
• Superior commitment to servicing others with empathy, timeliness,
accuracy, thoroughness, and professionalism.
*NICE TO HAVE*
• Marketo, SalesForce, Google Analytics, Adobe Marketing Cloud and other
Marketing Automation tool experience is a plus
• Good understanding of technologies in big data space.
• Strong understanding of IT infrastructure, servers etc.
*QUALIFICATIONS*
• Bachelor's Degree in related field, or equivalent work experience.
• 5+ years of relevant experience working with marketing technologies
including but not limited to CMS, marketing analytics.
• Prior experience with Digital platforms (eCommerce, Marketing, Mobile,
Social).
• Should have lead a team of atleast 5 development resources.
*Skills: *
Experience
Software Skills .Net Framework No Advanced
Technical Skills .NET code development No Advanced
*Additional Skills: *
*Must have:*
.Net, HTML, AJAX, Databases, XML, CSS etc.
Implementing, operating, and optimizing Content Management System (CMS)
especially Ektron.
Tag Management (esp. Tealium)
Lead a team of at-least 5 development resources.
Strong understanding of IT infrastructure, servers etc.
Strong understanding of databases like Oracle or MS SQL.
*Nice to have:*
Marketo, SalesForce, Google Analytics, Adobe Marketing Cloud and other
Marketing Automation tool experience is a plus
Other Marketing Technologies.
Good understanding of technologies in big data space.
*Regards,*
*Vikas Shimpi*
*Bitsoft International, Inc*
Tel :630-225-7443
Fax : 630.596.9069
Email: vi...@bitsoft.com
Company website: www.bitsoft.com
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