BBC local radio's obviously being left well alone for the time being then
(as I tune into BBC WM, and observe the previous response along the same
lines from Tim!) 

> -----Original Message-----
> From: Frank Wales [mailto:[EMAIL PROTECTED] 
> Sent: 29 May 2007 17:06
> To: backstage@lists.bbc.co.uk
> Subject: Re: [backstage] BBC "Radio" 7
> 
> Toni Sant wrote:
> > Could it be that DAB listenership is now higher than 
> Internet listenership?
> 
> I believe it's simpler than that -- consistency of branding.
> I think they're just enforcing these apparent naming conventions:
> 
>   BBC Radio n -> radio station (whatever 'radio' means these days)
>   BBC n       -> TV channel (even where 'n' is spelled out)
> 
> Until recently, naming for n>4 has been inconsistent, and 
> there are bound to be people who don't know that BBC Four 
> isn't Radio 4, and BBC 7 isn't a TV channel at all; those 
> people are perhaps now living in a media universe that is 
> epsilon less confusing.
> --
> Frank Wales [EMAIL PROTECTED]
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