This is very off topic I know, but my favourite example of branding comes from BBC London. I don't know if they still do this, but certainly for a time, they had jingles that proclaimed the station was "BBC London 94.9 and BBC Radio London on digital". I always loved the decision that saw a station take two different names depending on their broadcast medium :)
"On TV, on radio and online" Seeeesh! And compare and contrast... http://www.bbc.co.uk/london/ http://www.bbc.co.uk/ldn/ Gordo -- "Think Feynman"///////// http://pobox.com/~gordo/ [EMAIL PROTECTED]/// - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/
