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[EMAIL PROTECTED]
Michael Meuser <[EMAIL PROTECTED]>

Sony Targets Environmental NGOS in spying, intimidation camapgin

The leaked Sony document in question may be downloaded from:
http://www.iwpextra.com/ee00708.pdf

ENVIRONMENT: Electronics Giant Tracks Environmental
Organisations

By Danielle Knight

>WASHINGTON, Sep 15 (IPS) - One of the world's largest
>electronics manufacturer is tracking the detailed activities of
>environmental organisations seeking to regulate high-tech
>industries.
>
>A leaked document written by Sony Corporation, obtained by IPS,
>outlines a presentation made in July to fellow electronics
>companies at a conference in Brussels illustrating the various
>activities of environmental groups. It names specific US activists
>who seek to regulate waste caused by the electronics industry.
>
>The presentation describes the various campaigns of Greenpeace,
>Friends of the Earth, the European Environment Bureau, the Silicon
>Valley Toxics Coalition, and the Northern Alliance for
>Sustainability. It then suggests that a counter-strategy by the
>industry would be discussed at the meeting.
>
>Ted Smith, executive director of the Silicon Valley Toxics Coalition,
>an advocacy group based in California's high-tech hub, told IPS he
>was startled to discover that the Japanese-based company was
>discussing his group's activities.
>
>''It seems that industry has spent an inordinate amount of time
>fighting the tide instead of doing what they need to do to clean up
>the industry,'' he says.
>
>Mark Small, vice president of environment and health and safety
>issues with Sony in the United States, acknowledged that Sony
>was tracking environmental groups.
>
>''We are obviously concerned about our image and we want to
>make sure that if Greenpeace is pushing something we want to be
>on top of it,'' says Small, who is based in San Diego, California.
>
>He admits that the presentation was not put together in the ''most
>tasteful'' way but explains that it was not meant for public release.
>
>Electronics industries, including 54-year-old Sony, have been
>fighting efforts by environmentalists and the European Union which
>would legally force manufacturers to be responsible for their
>products and the environmental or health damage they could
>cause.
>
>In Europe these efforts have culminated in what is known as the
>European Commission Directive on Waste from Electrical and
>Electronic Equipment (or WEEE). The premise of the regulation is
>that the producer of all electronic products and electrical equipment
>must be financially responsible for managing their products
>throughout their lifecycle, including when the product is no longer
>useful and thrown away.
>
>''The public should not have to pay extra taxes for waste
>management costs of hazardous materials that producers choose
>to use in electrical and electronic equipment,'' says Smith.
>
>The directive also includes a phase-out by 2008 on mercury, lead,
>cadmium and other toxic chemicals commonly used in electronics.
>
>Environmentalists in Europe began pushing the legislation as it
>became an increasing burden for local governments to deal with the
>amount of electronic waste generated by the booming expansion of
>the computer industry.
>
>In general, computer equipment is a complicated assembly of more
>than 1,000 materials, many of which are highly toxic, including
>toxic gases, toxic metals, biologically active materials, acids,
>plastics and plastic additives.
>
>Apart from the well-known substances like mercury and lead, the
>health impacts of many of these chemicals and the mixtures and
>material combinations in the products often are not known, warn
>environmental groups.
>
>The production of semiconductors, printed circuit boards, disk
>drives and monitors involve particularly hazardous chemicals, and
>workers involved in chip manufacturing are now beginning to come
>forward and reporting cancer clusters, according to the Silicon
>Valley Toxics Coalition.
>
>The organisation notes that by 2004, there will be an estimated 315
>million obsolete computers in the United States. Since fewer than
>10 percent of the high-tech machines are now recycled, most of
>them will be destined for landfills or incinerators, says Smith.
>
>Small with Sony opposes regulations on the high-tech industry and
>argues companies are already undertaking voluntary efforts to
>better design products so that they cann be more easily recycled.
>
>He says Sony is working with the state of Minnesota and some
>cities to develop recycling and ''take-back'' programmes for used
>electronic equipment, including stereos and television sets.
>
>While a recent three pilot-study in Minnesota proved that collecting
>and recycling old televisions and computers was not currently cost
>effective, Small says Sony is willing to meet these costs as it
>works on manufacturing products to be more easily recyclable.
>
>Part of the problem, he says, is not the new products, but older
>stereo equipment or televisions which contain parts that were never
>labelled in anticipation of being recycled.
>
>''If we get this working in the United States we will show Europe
>and Japan that this is a working model that makes economic
>sense and will be more effective than regulation,'' says Small.
>
>But activists campaigning for tighter controls on the toxics used in
>the industry say such voluntary efforts do not address the phase-
>out of toxic chemicals or if companies will accept responsibility for
>their products.
>
>''The rest seems to be window dressing,'' says Smith, with Silicon
>Valley Toxics Coalition.
>
>The electronics industry and the US Trade Representative have
>been actively campaigning against Europe's effort to adopt health
>and environmental safety laws regulating the industry.
>
>Since the European legislation surfaced several years ago, the
>American Electronic Association (AEA) - with 3,000 member
>companies, including IBM, Microsoft, Motorola, and Intel - and the
>US Trade Representative launched a major offensive against the
>WEEE directive.  They charge that the legislation violates the
>World Trade Organisation (WTO) because it imposes requirements
>on foreign manufacturers.
>
>Environmentalists and three US lawmakers have written to Vice
>President Al Gore, urging the presidential hopeful to intervene and
>put an immediate stop to the USTR's lobbying.
>
>''We must level environmental standards up, not down,'' says a
>letter signed by more than 100 pressure groups. ''Trade
>Associations must not be allowed to dictate environmental health
>policy.''
>
>_______
>
>An article that was published in Inside EPA will follow shortly.
>Leslie Byster
>Communications Director
>Silicon Valley Toxics Coalition
>International Campaign for Responsible Technology
>760 N. First Street
>San Jose, CA 95112
>Phone: 408-287-6707
>Fax: 408-287-6771
>http://www.svtc.org
>e-mail:  [EMAIL PROTECTED]
>+++++++++++++++++++++
>Michael R. Meuser,
>Environmental Sociologist
>[EMAIL PROTECTED]
>
>http://www.mapcruzin.com/
>Environmental Communication, GIS,
>Pollution Maps, WebMaps, Training, Research
>Environmental Justice, Right-to-Know Advocacy
>"Making Data Make Sense"
>
>Join RTK-Watch.  Send a blank message to:
>[EMAIL PROTECTED]
>
>--__--__--






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