-Caveat Lector- NEW PR DIRECTIVE: STRESS TIES TO THE LAND By Gil Hoffman (Jerusalem Post - Jerusalem - 7 August 2001): Prime Minister Ariel Sharon yesterday conducted his first intensive meeting on Israel's public relations policies since taking office, meeting for more than two hours at his Jerusalem residence with top officials in the Foreign Ministry and the Prime Minister's Office. Sharon was quoted as telling the meeting that Israel should make a point of emphasizing the Jewish right to the land, because it is too often forgotten. He also said that, while Palestinian Authority Chairman Yasser Arafat should not be personally attacked, the corruption in the authority has not been emphasized enough. Foreign Minister Shimon Peres recommended using more intellectuals, like writer Amos Oz and Rabbi Adin Steinsaltz. Foreign Ministry Deputy Director-General for Public Affairs Gideon Meir, who participated in the closed-door meeting, told The Jerusalem Post last night that Israel intends to conduct a "back-to-basics campaign" in the US. He said the campaign will remind Jews in North America of Israel's connection to the land and Jerusalem. The campaign will feature speakers who will be sent to synagogues across America the week before Rosh Hashana, brochures that will be distributed on the night of Yom Kippur, and massive rallies in New York, Memphis, and Toronto. The Council of Presidents of Major American Jewish Organizations and the United Jewish Communities will be strategic partners in the campaign. Meir is leaving this morning for Paris, where he intends to hire a French public relations firm to help improve Israel's image in Europe. The firm will devise campaigns for Belgium, Spain, Italy, and the Scandinavian countries. Based on suggestions by Howard J. Rubenstein Associates, the firm Israel hired in New York, the government has already begun to increase the representation of women in its PR campaigns and limit the usage of IDF speakers in uniform. Deputy Defense Minister Dalia Rabin-Pelosoff will represent the country more frequently, and Likud MK Nomi Blumenthal was sent to speak to American and British TV networks yesterday. The IDF Spokesman has added a spokeswoman who speaks English fluently, without an accent. A worldwide campaign is also being prepared to respond to the UN conference in Durban, South Africa, that may equate Zionism with racism when it convenes at the end of the month. Meir and Foreign Ministry Director-General Avi Gil presented what Israel has done over the last six months to improve its PR campaign. They showed Sharon a video revealing that 95 percent of reporting coming out of the Palestinian Authority has been controlled by the PA, which brings reporters to locations of confrontations and confiscates film it does not want seen. Others at the meeting were cabinet secretary Gideon Sa'ar, Sharon's bureau chief Uri Shani, foreign affairs adviser Danny Ayalon, and Ra'anan Gissin and Arnon Perlman, spokesmen. ------------------------ Yahoo! Groups Sponsor ---------------------~--> Small business owners... Tell us what you think! http://us.click.yahoo.com/vO1FAB/txzCAA/ySSFAA/XgSolB/TM ---------------------------------------------------------------------~-> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] To post a message, send it to [EMAIL PROTECTED] To receive all messages in one daily email, send an email to [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/ <A HREF="http://www.ctrl.org/";>www.ctrl.org</A> DECLARATION & DISCLAIMER ========== CTRL is a discussion & informational exchange list. Proselytizing propagandic screeds are unwelcomed. Substance—not soap-boxing—please! These are sordid matters and 'conspiracy theory'—with its many half-truths, mis- directions and outright frauds—is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRLgives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credence to Holocaust denial and nazi's need not apply. Let us please be civil and as always, Caveat Lector. ======================================================================== Archives Available at: http://peach.ease.lsoft.com/archives/ctrl.html <A HREF="http://peach.ease.lsoft.com/archives/ctrl.html";>Archives of [EMAIL PROTECTED]</A> http:[EMAIL PROTECTED]/ <A HREF="http:[EMAIL PROTECTED]/";>ctrl</A> ======================================================================== To subscribe to Conspiracy Theory Research List[CTRL] send email: SUBSCRIBE CTRL [to:] [EMAIL PROTECTED] To UNsubscribe to Conspiracy Theory Research List[CTRL] send email: SIGNOFF CTRL [to:] [EMAIL PROTECTED] Om
