Hi.

2019-09-16 3:02 UTC+02:00, Gary Gregory <garydgreg...@gmail.com>:
> I for one appreciate Rob's efforts

We should all appreciate each others' efforts.

> and would also be happy to turn the task
> over to Services with our input which IMO is just our project name "Apache
> Commons".

This step has been taken already, and they asked about our
requirements.
I gave my suggestions.

Gilles

>
> Gary
>
> On Sun, Sep 15, 2019 at 8:39 PM Rob Tompkins <chtom...@gmail.com> wrote:
>
>> Pardon to cause a stir here, but that was just a mock-up that I sent to
>> “Central Services” as an idea from which to work. I had no intentions of
>> suggesting that we vote on it or even use is as I think that there are
>> spacing and font issues with it. I thought that my email with the mock-up
>> made it clear that it was a rough pass.
>>
>> -Rob
>>
>> > On Sep 15, 2019, at 7:25 PM, Gilles Sadowski <gillese...@gmail.com>
>> wrote:
>> >
>> > Le dim. 15 sept. 2019 à 23:40, sebb <seb...@gmail.com <mailto:
>> seb...@gmail.com>> a écrit :
>> >>
>> >> Surely it would be better to use the JIRA
>> >>
>> >> https://issues.apache.org/jira/browse/COMMONSSITE-86 <
>> https://issues.apache.org/jira/browse/COMMONSSITE-86>
>> >
>> > I don't get it: We agreed to let "Central Services" provide the logo
>> > and now we are again presenting homegrown ones...
>> > Do we really want to "bikeshed" (again) about unfinished and/or
>> > unpolished products?
>> >
>> > The initial/original thread mentioned previously was supposed to
>> > be the place were we define requirements/wishes (in words, or
>> > ASCII graphics to convey the general idea).
>> > I provided suggestions (in that other thread); please comment.
>> >
>> > Gilles
>> >
>> >>
>> >> On Sun, 15 Sep 2019 at 21:13, Gilles Sadowski <gillese...@gmail.com>
>> wrote:
>> >>>
>> >>> Could we please use *one* (and the original) thread to collect ideas?
>> >>>
>> >>> Gilles
>> >>>
>> >>> Le dim. 15 sept. 2019 à 19:47, Rob Tompkins <chtom...@gmail.com> a
>> écrit :
>> >>>>
>> >>>>
>> >>>>
>> >>>>> On Sep 15, 2019, at 8:10 AM, Gary Gregory <garydgreg...@gmail.com>
>> wrote:
>> >>>>>
>> >>>>> I do not think we need "Project", we're not a 70s progrock band ;-)
>> >>>>
>> >>>> I like the Alan Parsons Project, a little :-P
>> >>>>>
>> >>>>>> On Sun, Sep 15, 2019, 07:45 Rob Tompkins <chtom...@gmail.com>
>> wrote:
>> >>>>>> Here’s a potential logo that I mocked up and sent to Kenneth. Does
>> anyone have any opinions on this? I felt like something similar to the
>> one
>> that Sally sent across for the HTTP project seemed reasonable.
>> >>>>>>
>> >>>>>> Also, I think that it’s not exactly adherent to the style guide
>> >>>>>> and
>> that Kenneth plans on putting something together that’s analogous and
>> adhere’s to the style guide.
>> >>>>>>
>> >>>>>> Thoughts? -Rob
>> >>>>>>
>> >>>>>>
>> >>>>>>
>> >>>>>>> On Sep 9, 2019, at 3:17 PM, Gary Gregory <garydgreg...@gmail.com>
>> wrote:
>> >>>>>>>
>> >>>>>>> The KISS solution would be to get "Central" to produce not just
>> the Commons
>> >>>>>>> logo but one for each component and be done. The even simpler
>> >>>>>>> path
>> is to
>> >>>>>>> forgo component specific logos, especially since Commons is just
>> one Apache
>> >>>>>>> project. I like simpler...
>> >>>>>>>
>> >>>>>>> Gary
>> >>>>>>>
>> >>>>>>>> On Mon, Sep 9, 2019, 15:08 Rob Tompkins <chtom...@gmail.com>
>> wrote:
>> >>>>>>>>
>> >>>>>>>>
>> >>>>>>>>
>> >>>>>>>>> On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <
>> gillese...@gmail.com>
>> >>>>>>>> wrote:
>> >>>>>>>>>
>> >>>>>>>>> Hi.
>> >>>>>>>>>
>> >>>>>>>>>> Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <s...@apache.org> a
>> écrit :
>> >>>>>>>>>>
>> >>>>>>>>>> Thank you, Gilles.
>> >>>>>>>>>>
>> >>>>>>>>>> I'm copying Kenneth Paskett, creative lead from Central
>> Services. I was
>> >>>>>>>> talking to him about this opportunity yesterday: we will be
>> >>>>>>>> happy
>> to
>> >>>>>>>> explore options for a future design.
>> >>>>>>>>
>> >>>>>>>> Just curious, who on this transmission is at ApacheCon this
>> >>>>>>>> week.
>> Having
>> >>>>>>>> worked with Sally in the past on an ad-hoc logo for the DC road
>> show
>> >>>>>>>> earlier this year, I could sit down with her and see if we can
>> >>>>>>>> get
>> >>>>>>>> something analogous to what we have in place currently that
>> satisfies
>> >>>>>>>> everyone (granted my designs tend to be minimalist in nature).
>> >>>>>>>>
>> >>>>>>>> Thoughts?
>> >>>>>>>>
>> >>>>>>>> -Rob
>> >>>>>>>>
>> >>>>>>>>>>
>> >>>>>>>>>> I'm not saying "don't use anything that remotely looks like
>> >>>>>>>>>> the
>> >>>>>>>> feather". It's important that if we choose to use an
>> ASF-feather-inspired
>> >>>>>>>> motif that it doesn't look like it's a "broken" version of the
>> original.
>> >>>>>>>>>
>> >>>>>>>>> It was certainly not the intention.
>> >>>>>>>>> It is difficult/impossible to argue on things that boil down
>> >>>>>>>>> to a matter of taste or arbitrary policy (like the kinds of
>> >>>>>>>>> reuse that are allowed and not by the rights owner).
>> >>>>>>>>>
>> >>>>>>>>>> Ways around that issue could involve the shape or color of the
>> feather,
>> >>>>>>>> among other adjustments.
>> >>>>>>>>>
>> >>>>>>>>> Exactly what I meant: IMHO those changes are more "broken"
>> >>>>>>>>> than a rotation. ;-)
>> >>>>>>>>> [But if they are allowed, then fine.]
>> >>>>>>>>>
>> >>>>>>>>>> Thank you and the community for your trust. We look forward to
>> working
>> >>>>>>>> with you.
>> >>>>>>>>>
>> >>>>>>>>> Hopefully, preferences will be collected in the thread which I
>> >>>>>>>>> mentioned in the previous message, and the community can
>> >>>>>>>>> converge on a few ideas to help with the design.
>> >>>>>>>>>
>> >>>>>>>>> Best regards,
>> >>>>>>>>> Gilles
>> >>>>>>>>>
>> >>>>>>>>>>
>> >>>>>>>>>> Best,
>> >>>>>>>>>> Sally
>> >>>>>>>>>>
>> >>>>>>>>>> - - -
>> >>>>>>>>>> Vice President Marketing & Publicity
>> >>>>>>>>>> Vice President Sponsor Relations
>> >>>>>>>>>> The Apache Software Foundation
>> >>>>>>>>>>
>> >>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>> >>>>>>>>>>
>> >>>>>>>>>>> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>> >>>>>>>>>>> Hello.
>> >>>>>>>>>>>
>> >>>>>>>>>>>> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <s...@apache.org>
>> a écrit :
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Thank you, Gilles. I appreciate you reaching out.
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Normally I encourage PMCs to not re-orient or "spindle" the
>> feather
>> >>>>>>>> where possible, but I understand that some legacy logos have a
>> bit of a
>> >>>>>>>> problem with positioning. For example, the Apache HTTP Server
>> logo:
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> - original logo https://twitter.com/apache_httpd/photo
>> >>>>>>>>>>>> - interim logo https://britewire.com/apache-http-server/
>> >>>>>>>>>>>> - new logo
>> >>>>>>>>
>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>> >>>>>>>>>>>
>> >>>>>>>>>>> So is the choice between
>> >>>>>>>>>>> * use the exact same feather as the foundation's
>> >>>>>>>>>>> * not use anything that even remotely looks like feather
>> >>>>>>>>>>> ?
>> >>>>>>>>>>>
>> >>>>>>>>>>>> Whilst I understand the proposed design, I'm not *loving*
>> >>>>>>>>>>>> the
>> look of
>> >>>>>>>> the logo, particularly as Apache Commons has such a massive
>> footprint
>> >>>>>>>> across so many projects.
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> To that end, may I ask a favor?
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Would you and the Apache Commons PMC be amenable to
>> considering
>> >>>>>>>> having Central Services --a somewhat new sub-group of ASF
>> Marketing &
>> >>>>>>>> Publicity-- help you with creating a new logo?
>> >>>>>>>>>>>
>> >>>>>>>>>>> Help from experts is welcome.
>> >>>>>>>>>>>
>> >>>>>>>>>>>> If you are not in a rush, we can see how we can help you.
>> >>>>>>>>>>>
>> >>>>>>>>>>> I don't think we should be in a rush, as the proposal to
>> change the
>> >>>>>>>>>>> projects' logo(s) dates back from 3 years ago.[1]
>> >>>>>>>>>>>
>> >>>>>>>>>>>> ApacheCon North America starts on Monday, and we can start
>> >>>>>>>>>>>> the
>> >>>>>>>> discussions on what your requirements are and the best way to
>> meet your
>> >>>>>>>> needs.
>> >>>>>>>>>>>
>> >>>>>>>>>>> I can only speak about of my preferences:[2]
>> >>>>>>>>>>> * At most 2 or 3 graphical elements reminiscent of the
>> >>>>>>>>>>> project
>> >>>>>>>>>>> (feather included, if applicable)
>> >>>>>>>>>>> * No URL
>> >>>>>>>>>>> * Clearly visible at all (reasonable) resolutions [3]
>> >>>>>>>>>>> * Combinable with 1 additional grahical element (so that we
>> >>>>>>>>>>> can
>> >>>>>>>>>>> easily create one logo for each of the many components hosted
>> >>>>>>>>>>> in "Commons" [4]
>> >>>>>>>>>>>
>> >>>>>>>>>>>> ApacheCon Europe is taking place in October: I was thinking
>> the
>> >>>>>>>> timeframe between the two events (~6 weeks) would be sufficient
>> for us to
>> >>>>>>>> have a few proposals developed.
>> >>>>>>>>>>>
>> >>>>>>>>>>> Great.
>> >>>>>>>>>>>
>> >>>>>>>>>>>> If this works for you, we can get started this week.
>> >>>>>>>>>>>
>> >>>>>>>>>>> Fine with me.
>> >>>>>>>>>>>
>> >>>>>>>>>>>> If not, I understand. You may proceed with the proposed logo
>> with the
>> >>>>>>>> intention of revisiting and updating in future.
>> >>>>>>>>>>>
>> >>>>>>>>>>> Now is a good time.
>> >>>>>>>>>>> Indeed, that logo is not favoured by the community (at least
>> the few
>> >>>>>>>>>>> who voiced their opinion).[5]  And, IMHO, the alternatives
>> >>>>>>>>>>> are
>> failing
>> >>>>>>>>>>> what I consider basic requirements (cf. above).[6]
>> >>>>>>>>>>>
>> >>>>>>>>>>>> Many kind thanks again for your attention and consideration.
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Warm regards,
>> >>>>>>>>>>>> Sally
>> >>>>>>>>>>>
>> >>>>>>>>>>> Thank you very much for the offer,
>> >>>>>>>>>>> Gilles
>> >>>>>>>>>>>
>> >>>>>>>>>>> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86
>> >>>>>>>>>>> [2] Discussion thread:
>> >>>>>>>>>>>  https://markmail.org/message/twsre7wl6jmue6mp
>> >>>>>>>>>>> [3] For example, when I look at the top left of the Apache's
>> JIRA
>> >>>>>>>> pages:
>> >>>>>>>>>>>  https://issues.apache.org/jira/secure/Dashboard.jspa
>> >>>>>>>>>>> I see either a bad logo, or an inadequate use of it.
>> >>>>>>>>>>> [4] See e.g. http://commons.apache.org/proper/commons-rng/
>> >>>>>>>>>>> [5] Lacking feedback, I opted for an upgrade of the feather
>> using
>> >>>>>>>>>>> the foundation's new graphics keeping the old (and supposedly
>> >>>>>>>>>>> consensual) idea for the feather orientation.
>> >>>>>>>>>>> [6] Even though it's great that Loic Guibert was willing to
>> provide
>> >>>>>>>>>>> idea and a few examples.
>> >>>>>>>>>>>
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>> >>>>>>>>>>>>
>> >>>>>>>>>>>>> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>> >>>>>>>>>>>>> Hello.
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> We, at Apache Commons, would like to know whether an Apache
>> >>>>>>>>>>>>> project  is authorized to extract graphical elements from
>> >>>>>>>>>>>>> the
>> >>>>>>>>>>>>> foundation's logo, apply some transformation to them, and
>> >>>>>>>>>>>>> use
>> >>>>>>>>>>>>> the result in order to compose its own logo.
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> Case in point is here:
>> >>>>>>>>>>>>>
>> >>>>>>>>
>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>> >>>>>>>>>>>>> (where the feather has been rotated).
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> Does it constitute a breach of the recommendations
>> >>>>>>>>>>>>> published
>> in
>> >>>>>>>>>>>>> the "Identity Style Guide"?[1]
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> Thank you,
>> >>>>>>>>>>>>> Gilles Sadowski
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> [1]
>> >>>>>>>>
>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>> >>>>>>>>>>>>>
>> >>>>>>>>>
>> >>>>>>>>>
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>> >>>>>>>>
>> >>>>>>>>
>> >>>>>>>>
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