Robin brought up a good point that we should pick a logo before we start work on the application artifacts or the website as it will influence those.
I initially was excited that we could have a new logo, an opportunity to change the face of OpenOffice. But after I saw Chris R. proposal I convinced myself refreshing rather than re-branding was the better path. So I would like to start a conversation that will hopefully give us strong arguments to picking a logo. I already mentioned I liked the flat logo. Here are reasons: - It is very similar to the current logo and that logo has a history of being recognized. - Flat is 'in', easily recognizable on and works well on social platforms, screens and print media. (Think corporate and product logos of today, recently Pepsi, Domino's, Microsoft, Skype, Twitter) - This logo can be severed from the word mark to make it fit in a square and still carry the branding image. Icons, site, etc. - A middle ground for community members who like the current logo. Who want to achieve a new image of 4.0 without tossing history. Looking back, we had lots of ideas but it only took me a moment when i saw Chris r.'s proposal to realize the logo didn't need to be complex and completely new. That simple was actually beautiful. Thoughts? Agree? Disagree (and your solution is)? Samer Mansour