I think this discussion would progress faster if we were to define what
level of details you need to have a personas.  Does a name and one goal
constitute a persona?  In my mind yes, a persona is a collection of info
I have about the user population.  The level of detail and the amount of
information I put in my personas depend on the time I have.  I can
create a very simple persona in a few minutes or a full-fledged persona
set if a few weeks in.

So in my mind, time is not really an issue for deciding whether to
create personas or not.  The tool is scalable.

Pierre Roberge
User Experience Designer - Business Analyst
etfs


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