We have tried an experiment in bimodal publishing, sending a narrative to a conventional publisher and the associated data to a data publisher. The latter can then be transcluded into the former, but both have individual doi assignments and can be treated quite separately.
Finding the debate about whether the combined narrative+data entity is open or closed, Green or Gold, actually quite sterile, I tried this different approach to see how it is received, and to try to break away from the previous boundaries. You can see it in action (GOLD!) at http://www.rsc.org/chemistryworld/2013/09/open-repository-data-sharing-rzepa-figshare (or, if you prefer, the narrative only, NOT GOLD, at http://doi.org/10.1038/nchem.1751 ). I might mention that we are encouraging the "golden moment", at which data has been created/captured and understood by a PhD student, to correspond to the data deposition (+time stamp). This can be embargoed as needed, or not. This means getting the students hearts and minds engaged early on.
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