EMV: Likely to be DOA ================== EMV = Europay MasterCard VISA standard for a payment card DOA= Dead On Arrival
In an off-line world which was the foundation for the EMV specification, you essentially only can build a more secure locally verifiable payment system. Having an on-line world you can instead put the question: What do CUSTOMERS want to do, payment-wise? But the EMV consortium rather put the question: what do WE (as payment organizations), want to offer to the ISSUERS? I claim that large corporate customers have needs that no card- scheme support and will never be able to do either. Such as: - Virtual purchaser "card distribution" performed in-house - Local control of purchases and purchasers before the actual transaction is performed - A unified "card" system for local and on-line purchases Is this possible to achieve? Yes, trials will begin in selected areas in 18 months or so. The on-line paradigm changes [almost] everything. Sincerely Anders Rundgren
