On Sat, 2010-11-20 at 13:44 +0930, Michael Wheatland wrote: > To clarify > Is there a proposed marketing team structure? > > ie. > Marketing > - Branding > -Logo > - Design (Artwork) > - Promotions > - etc
I'm not aware of such a proposal. I would never place Design below Marketing (or Engineering or whatever else). Design done right touches the Why, What and How of a product/project/system. It permeates everything. The term Artwork might seem handy to label stuff to just look at, no interaction. But it may suggest an "intuitive", subjective "just do it" approach, in contrast to the planning and evaluation that belongs to design. As we need some separation, I would say design has to happen on 5 levels: * Core: planning/steering/governance for the entire LO project * Interface/Interaction design within the office suite * Interface/Interaction design for the website(s) * Communication/Visual design for documentation * Communication/Visual design for marketing purposes * Core: planning/steering/governance for the entire LO project has to happen centrally and nobody would expect to see a "design" label attached. The planned Design mailing list should include: * Interface/Interaction design within the office suite and may also cover: * Interface/Interaction design for the website(s) * Communication/Visual design for documentation * Communication/Visual design for marketing purposes But * Communication/Visual design for marketing purposes is a topic for the marketing list. * Interface/Interaction design for the website(s) is a topic for a website list (if we have one). * Communication/Visual design for documentation is a topic for a documentation list (if we have one). I would appreciate if we could switch to a terminology where Brand and Branding are about the outcome, the perception. What you actively work on is the (Corporate or Visual) Identity. Marketing may include: * Message/communication design * Strategy/positioning (maybe not separable from the first) * Visual design of marketing material * Planning, executing and tracking marketing activities -- Thorsten Wilms thorwil's design for free software: http://thorwil.wordpress.com/ -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
