Hello,
I don't think there can be only one positioning for OpenERP. Depending on the customer in front of me, I will present OpenERP as : 1. an Apps-consuming platform (like a cell phone) 2. an ERP (in its traditional meaning) 3. a business apps development framework OpenERP answers a wide range of needs, so you need to differentiate the positioning based on the 3 axis above. In each of those axis, the competition is different and arguments toward OpenERP will be different as well. My 2 cents. -- Maxime Chambreuil +1 (514) 276-5468 #126 ----- Mail original ----- On Sat, Feb 15, 2014 at 8:03 AM, Fabien Pinckaers < f...@openerp.com > wrote: Dear community, Over the past years, we did not invest a lot in marketing. We put most our efforts in R&D and Sales departements (starting from 2010) and services (started in 2012). Things are changing and we are now ready to invest a lot in marketing activities. I just wrote a "very draft" internal document to discuss the brand positioning of OpenERP: http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb I would like to have your point of view on these marketing thoughts for OpenERP. Hi, good to read about the focus to marketing. +1 to stop comparison +1 to Suite of business apps (or platform business ?) Not change OpenERP name, could has big impact to market stablished ? Write more about what WE DONT DO, community pads? My 2 cents. Regards, <blockquote> Thanks, -- Fabien Pinckaers CEO OpenERP Chaussée de Namur 40 B-1367 Grand-Rosière Belgium Phone: +32.81.81.37.00 Fax: +32.81.73.35.01 Web: http://openerp.com _______________________________________________ Mailing list: https://launchpad.net/~openerp-community Post to : openerp-community@lists.launchpad.net Unsubscribe : https://launchpad.net/~openerp-community More help : https://help.launchpad.net/ListHelp </blockquote> -- Cristian Salamea @ovnicraft _______________________________________________ Mailing list: https://launchpad.net/~openerp-community Post to : openerp-community@lists.launchpad.net Unsubscribe : https://launchpad.net/~openerp-community More help : https://help.launchpad.net/ListHelp
_______________________________________________ Mailing list: https://launchpad.net/~openerp-community Post to : openerp-community@lists.launchpad.net Unsubscribe : https://launchpad.net/~openerp-community More help : https://help.launchpad.net/ListHelp