Hello, great initiative. Generally I think all is good, I just want to remark points where you mention you have doubt, or I have doubts.
""" Describe OpenERP in one sentence: (just ideas, not convinced yet by one of those) """ Adding to your options, I Should say: "Automate all your process with 1 platform". About the "Pull" strategy. """ - Strategy: - PULL: - Create Users Need --> Generate Partners Revenue --> Revenue For OpenERP SA """ I think we should be consistent, some other statements are not totally consistent. It means: The pull strategy is ensure that your actual and new sponsors follow the roadmap that the market encourage to follow, then, use sentences or even mind structures where: "Opensource is not a customer Value" >> WRONG, it is our MAIN customer value (even if the people don't understand yet these value) we need to be clear what is that value. Henry Ford said "If i asked to people what it wants, they should ask me More Horses capacity per carriage".... Today, the value of Dropbox can not be measured, I can not imagine my live without these simple mind change. Do you imagine the live without your Ipod, Laptop, E-Mail-.-....... Well Imagine a future "Without" a GREAT OPENSOURCE ERP AS OPENERP?, I think enforce the fact of the modularity is a good approach, but never ever say that the fact of the Open Source of openerp "it is not a customer" value it is THE customer value. - Fast problem solving, - Freedom. - Not lock in... and 100 more..... But simple tray to follow the actual rules of market and not try to disrupt them is wrong, every single people around the world need to understand the value and over all the "cost " of the opensource.... this sentence IMHO is wrong. I just give an example, My 3 biggest customers ARE in OpenERP because in the "best" "Opensource" option, we need to create this kind of customers (following the pull strategy). About the statement: - FYI: - Magento, Wordpress, SugarCRM: don't even put "open source" in their homepage (not sure it's a good idea) I am not sure either, this is the reason i don't use any of them. The top 3 values, move ourself from service market to product market is only possible if you sell closed licences, or extraordinary good and focused SERVICES (that looks like products) then think about that, I know about other ways, but not sure if this is the moment to move on this change. I like the communication style you propose... very good, just a comment. - Explain new features/apps when they are released, not before IMHO the enterprise value is on avoid this. You should talk more and better about the future points, this is an extraordinary argument to sell enterprise, if it is managed correctly, I recommend "theleanstartup.com" which support my point, not always you need something "ready" to talk about it. You need is find the way to use it efficiently in your sale Process I am using it and it is going very very well. Communication Style: - position OpenERP as the challenger, not the leader: 1000% agreed with it, Important is manage the SAME argument for every single part, even in the business model, we can not challenge the market with the rule designed by actual economical and commercial leaders (I am talking about not Mention the OpenSource part for example). It is important understand that several countries are even managing BY LAW the use of Open Source technologies, Mix "Same technical as Privative AND OpenSOurce is a good argument in some markets too!". - OpenERP is not an ERP, but a suite of Business Apps: - should we change the OpenERP name? IMHO, You can manage both. OpenERP is all apps "Integrated" and necessary and useful for a kind of market . OpenWhatever is the framework to manage apps (maybe come back to OpenObject?), community and so on. . OpenToolA OpenToolB. . . . .WhateverSoTool N...... Every app need a different approach (alá SAP or Sugar), http://www.sap.com/pc/index.html The main issue is that It cost a lot, we should focus one by one with specific cover needs. About the community: KUDOS FOR THAT! - We should not anymore compare OpenERP to SAP: Agreed but be carefull, Challenge the SME market is dangerous in terms of branding investment, because all loosers are there too not only early adopters and good guys. There is a big market of dangerous people that will try to destroy your investment only because they think they can get easy money. IDEA: In my experience the flow of marketing for enterprise apps is: 1.- Who has the need read the marketing material.... >> 2.- ask the "expert" to validate >> both of them are the ones who influence the decision maker. Then to go directly to decision maker to invest, we need to plant the seed in the first two protagonist. A.- Working with quality material. B.- Working with a lot of video material. This part is important because the technical guys generally are the ones who test and validate all the technical and communitary stuff they must be include in the "Marketing target" even if they are not who pays. A good advice for the technicians sometimes have more value than 10 from buyers guys. - launchpad mailing list is complex and ugly Agreed.... be careful maybe open a new one in a new tool is dangerous too!, what about build in OpenERP a frontend for it? I really hope my points help you.... KUDOS for the initiative of open this discusion dude. 014-02-15 7:03 GMT-06:00 Fabien Pinckaers <f...@openerp.com>: > Dear community, > > Over the past years, we did not invest a lot in marketing. We put most > our efforts in R&D and Sales departements (starting from 2010) and > services (started in 2012). > > Things are changing and we are now ready to invest a lot in marketing > activities. I just wrote a "very draft" internal document to discuss the > brand positioning of OpenERP: > http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb > > I would like to have your point of view on these marketing thoughts for > OpenERP. > > Thanks, > -- -------------------- Saludos Cordiales Nhomar G. Hernandez M. +58-414-4110269 Skype: nhomar00 Web-Blog: http://geronimo.com.ve Servicios IT: http://vauxoo.com Linux-Counter: 467724 Correos: nho...@openerp.com.ve nho...@vauxoo.com twitter @nhomar
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