Thank you Jeff!! :) El 17/02/2014 12:55, "jeff.wang" <j...@osbzr.com> escribió:
> I personally STRONG support all your points, great Ana!!! > > ------------------ > Jeff Wang | j...@osbzr.com | 18016291663 | 02158980787 > @OpenERP_Jeff "As simple as possible, As complex as needed" > <http://www.osbzr.com> > Maintainer of Open ERP china community > http://www.openerp-china.org > > > > ------------------ Original ------------------ > *From: * "Ana Juaristi";<ajuaris...@gmail.com>; > *Date: * Mon, Feb 17, 2014 05:04 AM > *To: * "Nhomar Hernánde"<nho...@gmail.com>; > *Cc: * "openerp-community"<openerp-community@lists.launchpad.net>; > "Fabien Pinckaers"<f...@openerp.com>; > *Subject: * Re: [Openerp-community] OpenERP Marketing > > My point about several sentences on document: > --------- > Describe OpenERP in one sentence: > > - We use to say to our customers: Reduce your costs improving your > processes. > > --------- > Focus marketing efforts on end-users > More than: developers, community members, companies > > For me it's a wrong aproach. WE (your community, partners) are YOUR > customers (valuable customers). As editor you should not only think on end > users needs but integrators and partners needs because we are a clear > bussiness line for you. If you consider that maybe on past you did not > success with this bussiness line... reinvent/rethink the services you are > offering to this specific market. > Say more --> end user 1 single user on saas suposes 420 EURO/year > 1 single ready partner is 3000 EURO income even if he does not sell any > service for you. 8 to 1, so... better focussing one branding line > considering partners as your customers and inventing services valuables for > anyone, for you to monetize, for us to be guided. Too much times we are > totally lost (at less we are) Ask people why they are evaluating every year > about renewing or not their partnership. We need customer care even more > than end users. > > > - Strategy --> PULL --> Create Users Need --> Generate Partners > Revenue --> Revenue For OpenERP SA > > It's probably much more easy for partners covering users needs by > theirselves (happened historically) so why not... > > - Strategy --> > > Create Users Need --> Revenue For OpenERP SA + > Cover Partners Need --> Revenue For OpenERP SA + > Create Users Need --> Revenue for partners > -------- > > NO DOUBT About Open Source: > > - Values: Open Source *IS ** customer value*, Just BIGGEST OpenERP > value against closed solutions. Customers want to cover their needs > whatever they are. You/we can do that because solution is OpenSource and > it's the best on market > > The top 3 values of OpenERP, by order of importance: > > - Easy (TRUE) > > > - Integrated (TRUE) > > > - Full featured (allows to handle your business custom issues) --> > IMHO this is not true, so I would not include as one of top 3 values. Not > OpenERP nor any other ERP on market is full featured. We would say that it > has got the basis to cover any area of any company but it's not possible > building one single full featured area for all companies. Let's see that > you have got more than 1000 community modules published complementing / > extending any area that would not be necesary if OpenERP was full featured > on basis. I think you can never say any software is full featured because > it causes false expectatives. You can say that almost a high percentage of > functionality required on each industry is covered for the big number of > existent modules but you can't say to a company they will be full covered, > so you can not say OpenERP is full featured. > - OpenSource (I add as value) > > Other possibilities: > > - Flexible (TRUE) > > > - Affordable (TRUE) > > > - No Implementation (for SMEs): from a service market to a product > one? --> VERY VERY complex to afford at this moment. Any installing would > need an implementation to be in production. Maybe small set of > services but most of companies will need assistance to arrive to start-up > otherwise they will try demo for few days/weeks and then will leave. > > ------------------ > > Don't try to speak and look like a big corporation. OpenERP is a SME > -->Why? Why do you want to avoid big markets/companies? Why do you think > that OpenERP is not able of competing with big ERPs on market? Why did you > change your mind in only 1 year? > > There is enough functionality build on old versions in OpenERP to cover > infinite needs in a company. Why not having 2 different lines / targer on > market? Why not helping community somehow (build an strategy with > crowdfunding or something, I don't know) to have all biggest/best community > modules migrated to V8 as soon as possible to be able to offer it to big > companies as we use to do on past? Why don't you think a big company is > better customer/revenue than 10 small SME? > Sorry but I never understood that point. It's not a critic it's just > sincere questions that I try to answer myself and I can not find response. > > ------------ > OpenERP is not an ERP, but a suite of Business Apps --> This is new > aproach for very small SMEs. Usually people think about an app (google app > store) as an small application for free or costing less than 1 EURO that they > use for a very specific task. Noone is going to pay much services for > something that costs 35 EURO/month. This aproach is very nice for very small > SMEs and single people/users on SAAS aproach. Nothing to say about that. > > But... everybody knows that one ERP is very costing solution that is > covering business processes. Nevermind if it's a suit of business apps or > it's a suit of modules inside a solution or even one single solution > covering eveything. So... people wants to pay for one ERP and recognize the > effort of starting-up an ERP in their company and even recognize the need > of having an enterprise contract with editor or partner. > An ERP is serious costing thing. An app is funny pretty application to use > on my laptop or mobile with no cost or very low cost. Both lines goes > through 2 very different target of customers. > Usually our target has been ERP wanters but... problem is trying to define > recursive incomes/services from them. > That is with SAAS = Difficult to sale implementation project + small > recurrent monthly income > with corporate = Easy to sale implementation project + no > recursive income or very complex defining recurrent income. > --- > should we change the OpenERP name? ABSOLUTELY NO!!! Please don't do that. > > ------------------- > OpenERP is quite disruptive and people don't understand what we do until > they can play with it > > I would say that people don't understant what you do even if they can play > with it. That is... sometimes there is so big changes from one version to > another that people is not ready to asume them (I include myself). I think > it's correct that you not only explain things before you release but even > before starting to develop like you made with new WMS. If you let people > collaborate on defining future and giving opinion on hugh changes like you > are doing now... everything will be much more easy on future. > --- > > even not understood as most community members went to the wrong direction > by developing connectors to third party ecommerce --> Just to say... > connectors to thid party for OpenERP exists even for 5.0 so, it's not > something new built on 2013. There is a lot of ecommerce solutions on > market that has been used for longtime and one of our target market is > ecommerce shops wanting an ERP. So... it's not going to the wrong direction > but covering a market need. > > -------------------- > > We make ourself become comparable to SAP, but we are not (we don't want to > be perceived like an ERP) --> WHY? Make compatible both aproaches. Only > with app aproach you will obtain small companies. WE NEED bigger companies > that will be very complex to convince if they don't see an ERP behind > OpenERP. > > -------------------- > > My 2 cents. > Thank you very much for opening the possibility of giving our opinion > about all this. Things are really evolving to the right direction. > Ana > > > > . > > > > > > > 2014-02-16 Nhomar Hernández <nho...@gmail.com>: > >> Hello, great initiative. >> >> Generally I think all is good, I just want to remark points where you >> mention you have doubt, or I have doubts. >> >> """ >> Describe OpenERP in one sentence: (just ideas, not convinced yet by one >> of those) >> >> >> """ >> >> Adding to your options, I Should say: >> >> "Automate all your process with 1 platform". >> >> About the "Pull" strategy. >> >> """ >> >> - Strategy: >> >> >> - PULL: >> >> >> - Create Users Need --> Generate Partners Revenue --> Revenue For >> OpenERP SA >> >> """ >> >> I think we should be consistent, some other statements are not totally >> consistent. >> >> It means: >> >> The pull strategy is ensure that your actual and new sponsors follow the >> roadmap that the market encourage to follow, then, use sentences or even >> mind structures where: >> >> "Opensource is not a customer Value" >> WRONG, it is our MAIN customer >> value (even if the people don't understand yet these value) we need to be >> clear what is that value. >> >> Henry Ford said "If i asked to people what it wants, they should ask me >> More Horses capacity per carriage".... >> >> Today, the value of Dropbox can not be measured, I can not imagine my >> live without these simple mind change. >> >> Do you imagine the live without your Ipod, Laptop, E-Mail-.-....... >> >> Well Imagine a future "Without" a GREAT OPENSOURCE ERP AS OPENERP?, I >> think enforce the fact of the modularity is a good approach, but never ever >> say that the fact of the Open Source of openerp "it is not a customer" >> value it is THE customer value. >> >> - Fast problem solving, >> - Freedom. >> - Not lock in... >> and 100 more..... >> >> But simple tray to follow the actual rules of market and not try to >> disrupt them is wrong, every single people around the world need to >> understand the value and over all the "cost " of the opensource.... this >> sentence IMHO is wrong. >> >> I just give an example, My 3 biggest customers ARE in OpenERP because in >> the "best" "Opensource" option, we need to create this kind of customers >> (following the pull strategy). >> >> About the statement: >> >> >> - FYI: >> >> >> - Magento, Wordpress, SugarCRM: don't even put "open source" in their >> homepage (not sure it's a good idea) >> >> >> >> I am not sure either, this is the reason i don't use any of them. >> >> The top 3 values, move ourself from service market to product market is >> only possible if you sell closed licences, or extraordinary good and >> focused SERVICES (that looks like products) then think about that, I know >> about other ways, but not sure if this is the moment to move on this change. >> >> I like the communication style you propose... very good, just a comment. >> >> >> - Explain new features/apps when they are released, not before >> >> IMHO the enterprise value is on avoid this. You should talk more and >> better about the future points, this is an extraordinary argument to sell >> enterprise, if it is managed correctly, I recommend "theleanstartup.com" >> which support my point, not always you need something "ready" to talk about >> it. You need is find the way to use it efficiently in your sale Process I >> am >> using it and it is going very very well. >> >> Communication Style: >> >> - position OpenERP as the challenger, not the leader: >> >> >> 1000% agreed with it, Important is manage the SAME argument for every >> single part, even in the business model, we can not challenge the market >> with the rule designed by actual economical and commercial leaders (I am >> talking about not Mention the OpenSource part for example). >> >> It is important understand that several countries are even managing BY >> LAW the use of Open Source technologies, Mix "Same technical as Privative >> AND OpenSOurce is a good argument in some markets too!". >> >> >> - OpenERP is not an ERP, but a suite of Business Apps: >> >> >> - should we change the OpenERP name? >> >> >> IMHO, You can manage both. >> >> OpenERP is all apps "Integrated" and necessary and useful for a kind of >> market >> . >> OpenWhatever is the framework to manage apps (maybe come back to >> OpenObject?), community and so on. >> . >> OpenToolA >> OpenToolB. >> . >> . >> . >> .WhateverSoTool N...... >> >> Every app need a different approach (alá SAP or Sugar), >> >> http://www.sap.com/pc/index.html >> >> The main issue is that It cost a lot, we should focus one by one with >> specific cover needs. >> >> About the community: >> >> >> >> KUDOS FOR THAT! >> >> >> - We should not anymore compare OpenERP to SAP: >> >> >> >> >> Agreed but be carefull, Challenge the SME market is dangerous in terms of >> branding investment, because all loosers are there too not only early >> adopters and good guys. >> >> There is a big market of dangerous people that will try to destroy your >> investment only because they think they can get easy money. >> >> IDEA: >> >> In my experience the flow of marketing for enterprise apps is: >> >> 1.- Who has the need read the marketing material.... >> 2.- ask the >> "expert" to validate >> >> both of them are the ones who influence the decision maker. >> >> Then to go directly to decision maker to invest, we need to plant the >> seed in the first two protagonist. >> >> A.- Working with quality material. >> B.- Working with a lot of video material. >> >> This part is important because the technical guys generally are the ones >> who test and validate all the technical and communitary stuff they must be >> include in the "Marketing target" even if they are not who pays. >> >> A good advice for the technicians sometimes have more value than 10 from >> buyers guys. >> >> >> - launchpad mailing list is complex and ugly >> >> >> Agreed.... be careful maybe open a new one in a new tool is dangerous >> too!, what about build in OpenERP a frontend for it? >> >> I really hope my points help you.... >> >> KUDOS for the initiative of open this discusion dude. >> >> >> >> 014-02-15 7:03 GMT-06:00 Fabien Pinckaers <f...@openerp.com>: >> >>> Dear community, >>> >>> Over the past years, we did not invest a lot in marketing. We put most >>> our efforts in R&D and Sales departements (starting from 2010) and >>> services (started in 2012). >>> >>> Things are changing and we are now ready to invest a lot in marketing >>> activities. I just wrote a "very draft" internal document to discuss the >>> brand positioning of OpenERP: >>> http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb >>> >>> I would like to have your point of view on these marketing thoughts for >>> OpenERP. >>> >>> Thanks, >>> >> >> >> >> >> -- >> -------------------- >> Saludos Cordiales >> >> Nhomar G. Hernandez M. >> +58-414-4110269 >> Skype: nhomar00 >> Web-Blog: http://geronimo.com.ve >> Servicios IT: http://vauxoo.com >> Linux-Counter: 467724 >> Correos: >> nho...@openerp.com.ve >> nho...@vauxoo.com >> twitter @nhomar >> >> _______________________________________________ >> Mailing list: https://launchpad.net/~openerp-community >> Post to : openerp-community@lists.launchpad.net >> Unsubscribe : https://launchpad.net/~openerp-community >> More help : https://help.launchpad.net/ListHelp >> >> > > > -- > CEO Avanzosc, S.L <http://www.avanzosc.es> : Office phone / Tfono > oficina: (+34) 943 02 69 02 > Ana Juaristi Olalde <http://www.anajuaristi.com/>: Personal phone: 677 93 > 42 59. User/usuario skype: Avanzosc > www.openerpsite.com > > > *El contenido de esta comunicación y de toda su documentación anexa es > confidencial y se dirige exclusivamente a su destinatario. El uso no > autorizado de esta información está prohibido por la legislación vigente. > Si usted no es el destinatario le rogamos nos lo indique, no comunique su > contenido a terceros y proceda a su destrucción. Disculpe las molestias que > le haya ocasionado la recepción indebida de este e-mail. Sus datos figuran > en un fichero cuyo titular es Avanzosc, S.L., a quien usted puede dirigirse > para ejercer sus derechos de acceso, rectificación, cancelación y oposición > en Julio Urkijo, 32, 20720, Azkoitia (Gipuzkoa), Tef. 943 02 69 02 - > administrac...@avanzosc.com <sopo...@avanzosc.com> * > > *Komunikazio honen edukia eta dokumentazio erantsia konfidentziala da eta > hartzaileak bakarrik jaso beharko luke. Indarrean dagoen legeriak debekatu > egiten du bertan eskainitako informazioa baimenik gabe erabiltzea. > Komunikazioa zuri iritsi bazaizu, baina zu ez bazara hartzailea, mesedez, > guri jakinarazi, eta jasotako informazioa ez inori jakinarazi eta suntsitu. > Barkatu okerreko email hau jasotzeak eragindako eragozpenak. Zure datuak > Avanzosc, S.L. enpresaren fitxategietan sartuta daude. Zure datuak atzitzea > eska dezakezu, bai eta, datuak zuzentzea, ezereztea eta tratamenduari aurka > egitea ere. Horretarako, enpresara jo dezakezu, helbide honetan: Julio > Urkijo, 32, 20720, Azkoitia (Gipuzkoa), telefonoa: 943 02 69 02 - > **administrac...@avanzosc.com > <sopo...@avanzosc.com> * > *This message and all documents attached to it are confidential and > intended only for the person or entity to which it is addressed. Any use of > this information by unauthorised persons is prohibited under current > legislation. If you received this message by error, please advise us, > destroy it and refrain from communicating its contents to third parties. We > apologise for any inconvenience receiving this email improperly may cause > to you. Your personal data are included in a file owned by Avanzosc, S.L. > If you want to exercise your rights of access, correction, erasure and > objection you can contact the Controller at Julio Urkijo, 32, 20720, > Azkoitia (Gipuzkoa), T: 943 02 69 02 - administrac...@avanzosc.com > <sopo...@avanzosc.com>* >
_______________________________________________ Mailing list: https://launchpad.net/~openerp-community Post to : openerp-community@lists.launchpad.net Unsubscribe : https://launchpad.net/~openerp-community More help : https://help.launchpad.net/ListHelp