You guys... Of course it is sad that (our beloved...?) Pentax can resort to marketing strategies that can actually offend some groups of people. I totally agree that this ad could be seen as sexist prejudice. Even if I didn't react to it myself.
Now, just one question to all of you critics. How many of you looked at the same picture when this ad was scanned and made available by a PDML member just after PMA last winter? I haven't searched the archives, but I'm pretty sure a lot of us DID have a look. And I'm pretty sure none of us commented on sexism back then. Where does that leave us? We fell for the trick, imo. Remember also Pentax' need to be taken seriously upon their first entry into the DSLR market. Seems logic that they would do an ad that pointed at the part of *professional* photography where they have a good name, namely fashion. *shrugging* Jostein