Walter,

First, a disclaimer.
I don't think my opinion would be a representative one on this matter
either from a typical photographer's point of view, or from the potential
clients': I don't fit the typical profile.
So, take it with a grain of salt.

What to charge - is a hard question.
In any case, - read this:
http://www.danheller.com/biz-prints.html#5
It may or may not be directly applicable to your case, but
very reasonable arguments are listed there.

I think that Walmart "sports pacakge"
(3 8x10", 4 5x7', 2 4x6" and 8 wallet prints) is a marketing ploy.
I wouldn't see what's special about such a set, and why would one
want it.
Personally, I'd rather offer photos priced "a la carte",
with discounts for multiple (mix and match) photos from the same
client/order

You can choose between two models (typical for event photographers
for this sort of public events):
1. "Cheap and dirty" or
2. "Great but more expensive"
or some sort of combination between the two.
(From your description, I suspect your clients will gravitate to the
former one, but you need some flavor of the latter to attract the
attention)
Here is what I mean:
1. Once you shoot all your photos, you don't do much of selection
(I still would remove obvious misses.), upload them to the
website, and let the clients choose and order.
Then you adjust the chosen photos before sending them to the printer
(photo lab)

2. You do careful selection and adjustment of your shots
(can be a big drag in case of 1000+ photos). Then you post
the resulting photos to the web for the clients to choose and order.

Practically (depending on demand and number of images), - 
you might to do a hybrid between the two: develop just a bunch of
selected photos - to show a representative gallery, but
then dump all photos with just a minimum selection (as in 1.),
clearly indicating that they are yet undeveloped.
This would save a lot of time and energy, especially in case of small
number of sales.

If you are using LR, you might consider this plugin:
http://lr.theturninggate.net/html-galleries/ttg-client-response-gallery/
(or something similar from the same site) that will help in the
ordering process.
One of those templates can even be coupled with an online direct-printing
services. I didn't find it useful for myself - you really need
a constant flow of customers to justify using that printing service
(Fotomoto or FoxyCart).

HTH,

Igor




Thu Sep 9 11:14:46 CDT 2010
Walter Gilbert wrote:

  Hi all,

So, here's my situation.  I ran into an old high school friend who's 
coaching several athletic teams.  He's seen some of my photography and 
asked if I'd be interested in doing some team photos for them -- soccer 
and basketball.  I told him I'd be interested in doing it, but I've 
never done that sort of thing before.  He essentially said the main 
thing the kids' parents are concerned about is pricing, and feels pretty 
confident that I'm competent enough to handle the task based on what 
he's seen.

Thing is, given my lack of experience, I'm not sure how much to charge 
these parents.  I can go through Walmart for the prints, which seem to 
be pretty reasonably priced -- the standard sports package being 
$15.00.  I don't know if any of you have any experience in this type of 
work at all, but any guidance would be much appreciated.  I've never 
done any sort of professional work at all, so I'm at a bit of a loss as 
to how much I can fairly charge these people for my work.  But, I'd like 
to be able to make a buck or two someday, if only to subsidize my 
photography addiction.

Are there any rules of thumb or standard formulas that I could go by, 
aside from asking other local photographers what they're charging?

Thanks in advance for any advice anyone can give me.



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